Neural Networks and Rules-based Systems used to Find Rational and Scientific Correlations between being Here and Now with Afterlife Conditions
February 17, 2026
Neural Networks and Rules-based Systems used to Find Rational and
Article Fingerprint
ReserarchID
XC297
This research portrays the epistemological bases on which qualitative studies in marketing are based. In the meantime, the main objective was to analyze how qualitative research published in the Revista Brasileira de Marketing is constructed, based on conventional and unconventional epistemologies. The methodological design was that of documentary research with content analysis. The under-standing and interpretation of the articles, as well as the critical evaluation carried out, allow inferring that qualitative studies in marketing have a strong emphasis on the conventional basis and have positivism and the empiricist-systemicfunctionalist approach as their central assumption. Furthermore, the influence of unconventional epistemological bases, in two articles, signals the emergence of critically oriented studies. Even so, they are approximations, flirtations, rather than critical studies per se, because they do not widely appropriate the general categories that characterize, guide and found the critical theoretical-methodological scheme.
Janaína Gularte Cardoso. 2026. \u201cMethodological Nature and Epistemological Bases of Qualitative Studies in Marketing\u201d. Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 23 (GJMBR Volume 23 Issue E1): .
Crossref Journal DOI 10.17406/GJMBR
Print ISSN 0975-5853
e-ISSN 2249-4588
The methods for personal identification and authentication are no exception.
The methods for personal identification and authentication are no exception.
Neural Networks and Rules-based Systems used to Find Rational and
A Comparative Study of the Effeect of Promotion on Employee
The Problem Managing Bicycling Mobility in Latin American Cities: Ciclovias
Impact of Capillarity-Induced Rising Damp on the Energy Performance of
This research portrays the epistemological bases on which qualitative studies in marketing are based. In the meantime, the main objective was to analyze how qualitative research published in the Revista Brasileira de Marketing is constructed, based on conventional and unconventional epistemologies. The methodological design was that of documentary research with content analysis. The under-standing and interpretation of the articles, as well as the critical evaluation carried out, allow inferring that qualitative studies in marketing have a strong emphasis on the conventional basis and have positivism and the empiricist-systemicfunctionalist approach as their central assumption. Furthermore, the influence of unconventional epistemological bases, in two articles, signals the emergence of critically oriented studies. Even so, they are approximations, flirtations, rather than critical studies per se, because they do not widely appropriate the general categories that characterize, guide and found the critical theoretical-methodological scheme.
We are currently updating this article page for a better experience.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
