GJMBR Volume 23 Issue E1 | Global Journals Publishing Group Incorporated

E: Marketing

Global Journal of Management and Business Research

Volume 23 Issue E1

Print ISSN

0975-5853

Online ISSN

2249-4588

Online Publication Date

May 12, 2023

Print Publication Date

May 12, 2023

Notable Research

Featured Research Articles

Shashank Katare

A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands

● 12 May 2023

Janaína Gularte Cardoso et al.

Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing

● 12 May 2023

Mohammad Alauddin

Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation, and Perceived Service Quality

● 12 May 2023

Mohammad Alauddin

Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model

● 12 May 2023

Manya Sinha

Brand Positioning and the Consumer Mind Case Study: Maggi Noodles

● 12 May 2023

Md. Dipu et al.

Traditional Marketing and Digital Marketing in Bangladesh Context

● 12 May 2023

GJMBR-E Volume 23

GJMBR E Volume 23

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Print ISSN

Online ISSN

Online Publication Date

Print Publication Date

Featured Research Articles

A Data-Driven Approach and Framework to Social Media Strategy and Performance Measurement for Brands

Methodological Nature and Epistemological Bases of Qualitative Studies in Marketing

Customer Loyalty in the Fitness Club Industry: The Role of Club Communication, Customer Expectation, and Perceived Service Quality

Understanding the Age Differences in Adopting WFTs: An Extension of the UTAUT2 Model

Brand Positioning and the Consumer Mind Case Study: Maggi Noodles

Traditional Marketing and Digital Marketing in Bangladesh Context

GJMBR-E Volume 23

Download Issue

Order Hardbound

Order Hardbound

Read Issue in AR/VR

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