Qualitative Analysis of Media Coverage on Migration and Its Effects on Corporate Reputation and Market Performance

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Md. Nafis Shakil
Md. Nafis Shakil
1 Bangladesh University of Professionals

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Qualitative Analysis of Media Coverage on Migration and Its Effects on Corporate  Reputation and Market Performance

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Abstract

This research proposes a complex correlation between media reporting on migration and its implications on corporate image and performance in a qualitative context. Migration is depicted as a socially and politically provocative phenomenon, which attracts different and emotionally emotionally colored media stories that influence the attitudes of the population and stakeholders to the corporations engaged in the situation of migration. The study uses qualitative content analysis of the media coverage, press releases, and stakeholder messages to understand the role of framing, tone and subject matter in the migration-related media coverage to drive the corporate image process. Further on it is looking at how these media narratives influence investor sentiment, brand image and the financial market performance. The paper provides valuable contextual information on the effects of media on perception by filling a critical gap in the current body of knowledge on the importance of migration in corporate reputation management. The results have some practical implications on corporate communication strategies and the necessity of active reputation management in sensitive social situations complementing the study of the intricate relationship between media discourse, migration discourse and corporate financial performance. 

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No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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No ethics committee approval was required for this article type.

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How to Cite This Article

Md. Nafis Shakil. 2026. \u201cQualitative Analysis of Media Coverage on Migration and Its Effects on Corporate Reputation and Market Performance\u201d. Global Journal of Management and Business Research, Global Journal of Management and Business Research - B: Economic & Commerce GJMBR-B Volume 26 (GJMBR Volume 26 Issue B1): .

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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LCC Code: HM851
Version of record

v1.2

Issue date

March 17, 2026

Language

English

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This research proposes a complex correlation between media reporting on migration and its implications on corporate image and performance in a qualitative context. Migration is depicted as a socially and politically provocative phenomenon, which attracts different and emotionally emotionally colored media stories that influence the attitudes of the population and stakeholders to the corporations engaged in the situation of migration. The study uses qualitative content analysis of the media coverage, press releases, and stakeholder messages to understand the role of framing, tone and subject matter in the migration-related media coverage to drive the corporate image process. Further on it is looking at how these media narratives influence investor sentiment, brand image and the financial market performance. The paper provides valuable contextual information on the effects of media on perception by filling a critical gap in the current body of knowledge on the importance of migration in corporate reputation management. The results have some practical implications on corporate communication strategies and the necessity of active reputation management in sensitive social situations complementing the study of the intricate relationship between media discourse, migration discourse and corporate financial performance. 

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Qualitative Analysis of Media Coverage on Migration and Its Effects on Corporate Reputation and Market Performance

Md. Nafis Shakil
Md. Nafis Shakil Bangladesh University of Professionals

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