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ReserarchID
0B650
Crossref Journal DOI 10.17406/GJHSS
Print ISSN 0975-587X
e-ISSN 2249-460X
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We understand distribution as the function that allows the transfer of products and services from their final state of production to that of acquisition and consumption, encompassing the set of activities or flows necessary to place the goods and services produced at the disposal of the final buyer (individuals or organizations). in the conditions of place, time, form and adequate quantity. It is the part of logistics, the commercial one, which refers to the external movement of finished products (or semi-finished products in the case of industrial products) from the seller (origin) to the client or buyer (destination), with the distribution channel being the that will allow such a connection. Indeed, physical distribution includes planning and controlling the physical movement of products from the factory to the final consumer. That is why logistics includes the planning and control of the relationships between the management of raw materials and the distribution of the finished product. Following this orientation, it seems clear that the concept of logistics is broader than that of physical distribution, and the latter would be an important part of logistics. By virtue of this, a distribution channel is the path followed by a product or service to go from the production phase to the acquisition and consumption phase.
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