GJMBR-E Volume 19 - Global Journals Publishing Group

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E: Marketing

The Influence of South Korea Drama and Country of Origin on Brand Image and Purchase Intention of South Korea Cosmetics by Female Student in University of Mataram

● 03 Jan 2020

Green Marketing: An Exploration through Qualitative Research

Green Marketing: An Exploration through Qualitative Research

● 03 Jan 2020

The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok

The Effect of Electronic Word of Mouth in Social Media and Experiential Value on Destination Image Dan Revisit Intention after Earthquake in Lombok

● 03 Jan 2020

Evaluating the Effect of Academic Library users’ Experience towards Library Patronage in State Universities in Sri Lanka: Development of a Conceptual Framework

Evaluating the Effect of Academic Library users’ Experience towards Library Patronage in State Universities in Sri Lanka: Development of a Conceptual Framework

● 03 Jan 2020

Analysis of Effect of Perceived Ease of use and Usefulness on Consumer Interest use of Banking Products Farmer Card in Mataram

Analysis of Effect of Perceived Ease of use and Usefulness on Consumer Interest use of Banking Products Farmer Card in Mataram

● 03 Jan 2020

Pricing Strategies for Each Stage of Product Life Cycle (A Study of Nigeria Bottling Company, Owerri Imo State).

Pricing Strategies for Each Stage of Product Life Cycle (A Study of Nigeria Bottling Company, Owerri Imo State).

● 10 Dec 2019

Impact of Self Service Technology on Customer Behavioral Intention: Case of Intercity Railway Service in Sri Lanka

Impact of Self Service Technology on Customer Behavioral Intention: Case of Intercity Railway Service in Sri Lanka

● 10 Dec 2019

The Impact of Social Influence, Self-Efficacy, Perceived Enjoyment, and Individual Mobility on Attitude toward use and Intention to use Mobile Payment of Ovo

The Impact of Social Influence, Self-Efficacy, Perceived Enjoyment, and Individual Mobility on Attitude toward use and Intention to use Mobile Payment of Ovo

● 10 Dec 2019

Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

Challenges of Distribution Services through Electronic Channels (A Study of MTN Owerri, Imo State, Nigeria)

● 10 Dec 2019

Effect of Experiential Marketing on Word of Mouth with Satisfaction as Intervening Variable (Study at Go-Jek Customer in Mataram)

Effect of Experiential Marketing on Word of Mouth with Satisfaction as Intervening Variable (Study at Go-Jek Customer in Mataram)

● 10 Dec 2019

SMS Advertising and Its Relationship with Customer Purchase Intention of Value Added Services

SMS Advertising and Its Relationship with Customer Purchase Intention of Value Added Services

● 28 Nov 2019

Customers Ethnocentrism and Purchase Intention of Local Wheat Flour: A Study of Bakers in Anambra State, Nigeria

Customers Ethnocentrism and Purchase Intention of Local Wheat Flour: A Study of Bakers in Anambra State, Nigeria

● 28 Nov 2019

Factors Affecting on Satisfaction of Home Stay Foreign Tourist in Kandy Sri Lanka

Factors Affecting on Satisfaction of Home Stay Foreign Tourist in Kandy Sri Lanka

● 28 Nov 2019

Risk Perceptions and Online Shopping Intention among Internet Users In Nigeria.

Risk Perceptions and Online Shopping Intention among Internet Users In Nigeria.

● 28 Nov 2019

Impact of Service Quality on Customer Satisfaction in Life Insurance Companies in Sri Lanka

Impact of Service Quality on Customer Satisfaction in Life Insurance Companies in Sri Lanka

● 18 Oct 2019

Factors Affecting on Satisfaction of Foreign Tourists in Home-Stays Kandy Sri Lanka

Factors Affecting on Satisfaction of Foreign Tourists in Home-Stays Kandy Sri Lanka

● 18 Oct 2019

Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

Customer Service as Business Strategy for Unorganized Retailers: A Case Study of Ajmer

● 18 Oct 2019

Towards Greening Africa

Towards Greening Africa

● 18 Oct 2019

Merger, Upskilling, and Reskilling of the Sales-Marketing Personnel in the Fourth Industrial Revolution Environment: A Conceptual Paper

Merger, Upskilling, and Reskilling of the Sales-Marketing Personnel in the Fourth Industrial Revolution Environment: A Conceptual Paper

● 18 Oct 2019

Electronic word-of-mouth as a Branding Tool for Sunset Restaurants

Electronic word-of-mouth as a Branding Tool for Sunset Restaurants

● 18 Oct 2019

Global Journal of Management and Business Research

Global Journal of Management and Business Research

Author Resources

Issues Under GJMBR-E Volume 19

GJMBR Volume 19 Issue E6

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GJMBR Volume 19 Issue E5

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GJMBR Volume 19 Issue E4

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GJMBR Volume 19 Issue E3

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GJMBR Volume 19 Issue E2

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GJMBR Volume 19 Issue E1

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GJMBR Volume 19 Issue E8

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GJMBR Volume 19 Issue E7

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