GJMBR-E Volume 20 - Global Journals Publishing Group

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E: Marketing

Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville

Perception of the Discourse of Advertising Logos by Consumers of Mass Products: Case of Soft Drinks in Congo-Brazzaville

● 17 Nov 2020

The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

● 17 Nov 2020

A Guide towards Building Effective, Metrics-Driven and Mathematical Sales Segmentation Models for an Enterprise B2B SaaS Business

A Guide towards Building Effective, Metrics-Driven and Mathematical Sales Segmentation Models for an Enterprise B2B SaaS Business

● 17 Nov 2020

Brand Personality and Consumer Loyalty: An Application to the Guinness Brand

● 22 Aug 2020

Dimensions Culturelles Des Stratégies Marketing Des PME Camerounaises

Dimensions Culturelles Des Stratégies Marketing Des PME Camerounaises

● 22 Aug 2020

Does Customer Relationship Management Affects Customer Satisfaction? Analysis of Findings from Jordanian Commercial Banks

Does Customer Relationship Management Affects Customer Satisfaction? Analysis of Findings from Jordanian Commercial Banks

● 22 Aug 2020

Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur

Linfluence De Lextention De La Marque Sur Lattitude Du Consommateur

● 22 Aug 2020

Influencia del Marketing Social en el Comportamiento de Compra de los Consumidores Millennials

Influencia del Marketing Social en el Comportamiento de Compra de los Consumidores Millennials

● 22 Aug 2020

Internet of Things in Srilankan Hospitals : A Critical Evaluation of the Role of Social Moderators

Internet of Things in Srilankan Hospitals : A Critical Evaluation of the Role of Social Moderators

● 29 Jun 2020

Factors Affecting Eating Out in Restaurants: A Study on Customers of Dhaka City

Factors Affecting Eating Out in Restaurants: A Study on Customers of Dhaka City

● 29 Jun 2020

Linkedin, Quantitative Analysis to Examine Members’ Behavior and Motivations

Linkedin, Quantitative Analysis to Examine Members’ Behavior and Motivations

● 29 Jun 2020

The Four Most Crucial Elements of Conducting Sales Territory Segmentation at Scale

The Four Most Crucial Elements of Conducting Sales Territory Segmentation at Scale

● 29 Jun 2020

The Impact of Social Media on Consumer Behaviour

The Impact of Social Media on Consumer Behaviour

● 04 May 2020

Factors Affecting Customers’ Repeat Patronage of Fast Food Restaurants in Southwest Nigeria

Factors Affecting Customers’ Repeat Patronage of Fast Food Restaurants in Southwest Nigeria

● 04 May 2020

Emerging Trends in Rural Marketing

Emerging Trends in Rural Marketing

● 04 May 2020

Socio-Eonomic Status of Online Shoppers and its Associated Factors in Bangladesh

Socio-Eonomic Status of Online Shoppers and its Associated Factors in Bangladesh

● 04 May 2020

Socially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality?

Socially Responsible Consumption in Developing Countries in Sub-Saharan Africa, Myth or Reality?

● 29 Feb 2020

Pazarlamada Yeni Egilimler: Deneyimsel Pazarlama Kapsaminda Bilecik İli Osmaneli İlcesinde Bulunan Sifali Su Icmeler Tesisi Uzerine Bir Arastirma Selin Pektas Bilecik Seyh Edebali Universitesi, Ogrenci, Turkiye

Pazarlamada Yeni Egilimler: Deneyimsel Pazarlama Kapsaminda Bilecik İli Osmaneli İlcesinde Bulunan Sifali Su Icmeler Tesisi Uzerine Bir Arastirma Selin Pektas Bilecik Seyh Edebali Universitesi, Ogrenci, Turkiye

● 29 Feb 2020

Review of Literature on the Historical Evolution of Luxury to Identify the Factors Associated with Consumer Attitude Towards Luxury Car Brands in an Emerging Country Setting

Review of Literature on the Historical Evolution of Luxury to Identify the Factors Associated with Consumer Attitude Towards Luxury Car Brands in an Emerging Country Setting

● 29 Feb 2020

Factors Predicting the Effectiveness of Celebrity Endorsement Advertising: HND Marketing Students Perspective

Factors Predicting the Effectiveness of Celebrity Endorsement Advertising: HND Marketing Students Perspective

● 29 Feb 2020

Global Journal of Management and Business Research

Global Journal of Management and Business Research

Author Resources

Issues Under GJMBR-E Volume 20

GJMBR Volume 20 Issue E5

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GJMBR Volume 20 Issue E4

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GJMBR Volume 20 Issue E3

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GJMBR Volume 20 Issue E2

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GJMBR Volume 20 Issue E1

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