Research
Product Perceived Quality and Purchase Intention with Consumer Satisfaction
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.
Impact of Women Behavior on Financial Decision Making
Purpose The intention of the research is to further investigate the impact of selfconfidence, traits and risk level regarding the impact of women behavior on financial decision making as examined a research gap in literature reviewed that women behavior has not been discussed for financial decision making. Design/methodology/approach the target population for this research is the working women of the different private and the public organization of following district of southern Punjab (layyah, D. G. khan, Rajan Pur, Muzaffar Garh). The questionnaires in 120 quantities were distributed to get the response. In order to revile the research results the correlation and regression analysis were made by using SPSS software. Research findings the research results showed that there is positive significant relation among all the research variables.
Impact of Salesmen Personality on Customer Perception and Sales
The objective of our study is to know the impact of the salesmen personality on customer perception and sales. The study considers various personality traits that influence the customer thinking’s regarding product and increase its sales. The study was based on primary data which was collected from 172 respondents by means of a questionnaire. Random Sampling Technique was applied and Statistical tool like SPSS software was used to first check the reliability of questionnaire and then correlation analysis in order to reveal the results of the research. The results indicate that the personality traits of salespeople influence both customer perception and sales. As the customer attraction is main focus of every business, the findings and recommendation of this research will help the managers to develop a deeper insight of research factors into salesmen personality development and restructure their strategies to capture maximum potential customers.
