Research
The Review of the Effectivity of the Augmented Reality Experiential Marketing Tool in Customer Engagement
This research paper intends to discuss on how Augmented Reality Experiential Marketing is used to stay connected with customers more effectively with hi-technological equipment in associating the customer with a brand. Moreover, this paper pinpoints the advantages of using AREM to generate effective connection in gaining customers’ attention. It will also highlight how AREM will attract possible prospects that will be beneficial for companies that need to grow in the market share. Aside from that, it also reflects the evolution of Virtual Reality to Augmented Reality, which has been further altered by marketers to Augmented Reality Experiential Marketing as an essential tool to sustain business in this current era.
The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior
This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands that influence their buying decisions, companies can adapt to the particular markets they are trying to serve, and promote their brand products using the most suitable branding techniques for their brand that would serve the customers’ interests.
