GJMBR-E Volume 21 - Global Journals Publishing Group

Featured

E: Marketing

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

● 16 Oct 2021

The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka

The Impact of Market Orientation and Diffusion on Commercial Success of Patented Innovation in Sri Lanka

● 16 Oct 2021

Determinants of Women Participation in Business Start-ups: Empirics of Motivators, Challenges and Opportunities

Determinants of Women Participation in Business Start-ups: Empirics of Motivators, Challenges and Opportunities

● 16 Oct 2021

Sales Strategies of Sub Brands

Sales Strategies of Sub Brands

● 16 Oct 2021

Glow and Lovely: ‘Old Wine in a New Bottle’

Glow and Lovely: ‘Old Wine in a New Bottle’

● 16 Oct 2021

Social Media and E-Commerce: A Theoretical Study of Factors Affecting Consumer Behavior of Social Media Buyers

Social Media and E-Commerce: A Theoretical Study of Factors Affecting Consumer Behavior of Social Media Buyers

● 22 Sep 2021

Effect of Brand Experience and Product Involvement on Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh

● 22 Sep 2021

Influence Du Marketing Des Connaissances Agricoles Sur La Performance Des Organisations Paysannes

Influence Du Marketing Des Connaissances Agricoles Sur La Performance Des Organisations Paysannes

● 22 Sep 2021

Total Quality Management (TQM); A Means of Better Work Output in Nigerian Manufacturing Industries

Total Quality Management (TQM); A Means of Better Work Output in Nigerian Manufacturing Industries

● 22 Sep 2021

Consumer Attitude and Intention Relationship for Fast Food

Consumer Attitude and Intention Relationship for Fast Food

● 22 Sep 2021

Effet De La Qualité Perçue Sur L’acceptation Du Télé-Enseignement Par Les Apprenants Au Cameroun En Contexte De La Pandémie COVID-19

Effet De La Qualité Perçue Sur L’acceptation Du Télé-Enseignement Par Les Apprenants Au Cameroun En Contexte De La Pandémie COVID-19

● 22 Sep 2021

Customer Decision for Choosing a Restaurant: A Study on Khulna City

Customer Decision for Choosing a Restaurant: A Study on Khulna City

● 22 Sep 2021

Univariate Analysis of Marketing Expenditure and its impact on Medical Scheme Performance

Univariate Analysis of Marketing Expenditure and its impact on Medical Scheme Performance

● 22 Sep 2021

The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

The Adoption of e-CRM System in Service Firms: Creation of a Measurement Scale

● 19 Jun 2021

A Study on the Perception of the Consumers towards Online Shopping in UAE

A Study on the Perception of the Consumers towards Online Shopping in UAE

● 19 Jun 2021

Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

Exploring the Factors Affecting Consumer Purchase Behavior during COVID-19: A Case Study of Techno Products in Dhaka City

● 19 Jun 2021

The Foreign Goods Demand, Cultural Beliefs and Consumer Choices: A Microeconomics Note

The Foreign Goods Demand, Cultural Beliefs and Consumer Choices: A Microeconomics Note

● 19 Jun 2021

Does Customer Perceived Satisfaction Determine Profit? Evidence from the Mobile Telecommunication Sector in Bamenda, Cameroon.

Does Customer Perceived Satisfaction Determine Profit? Evidence from the Mobile Telecommunication Sector in Bamenda, Cameroon.

● 01 Mar 2021

The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District

The Impact of Social Media Marketing towards the Purchase Intention among Generation Y and Z with Reference to Franchise Fast Food Industry in Colombo District

● 01 Mar 2021

Role of Women in Purchasing FMCG Products in Rural Markets

Role of Women in Purchasing FMCG Products in Rural Markets

● 01 Mar 2021

Global Journal of Management and Business Research

Global Journal of Management and Business Research

Author Resources

Issues Under GJMBR-E Volume 21

GJMBR Volume 21 Issue E2

Read Journal Issue

GJMBR Volume 21 Issue E1

Read Journal Issue

GJMBR Volume 21 Issue E3

Read Journal Issue

GJMBR Volume 21 Issue E4

Read Journal Issue

GJMBR Volume 21 Issue E6

Read Journal Issue

GJMBR Volume 21 Issue E5

Read Journal Issue

Our website is actively being updated, and changes may occur frequently. Please clear your browser cache if needed. For feedback or error reporting, please email [email protected]