Research
Travel from Traditional Marketing to Digital Marketing
Lately, with the information technology improvements and broad band internet service spreading, speed of access to shopping sites get high. Because of these changes, companies unavoidably entered to digital environment. Thus, while communication rules change, field and definition of marketing changes too. With the development of IT technologies, traditional marketing methods leave sits place to digital day by day. Companies which follow technology can easily communicate with customers interactively while providing products or services. Like in the traditional marketing, in digital marketing, building well communication with customers, deter mining their needs and requests are crucial. While companies using digital marketing make difference with dual communication, others who don’t get involved in this race, become distanced from competition gradually. The biggest advantage of digital marketing is reaching the target audience in right way with using social media and search engines. This study tries to explain digital marketing periods and advantages, experienced transition and difference between traditional and digital marketing.
A Theoretical Approach to Political Marketing
Marketing has been expanded into politics with its development in business over the years. In politics, marketing strategies are used to communicate with the voters nowadays. Political marketing is evolving and campaigns now rely on political marketing for success in elections. In this study, the outline of political marketing has been given and its segments has been discussed as well as taking into account the criticism about the field. This study analysis traditional marketing tactics a political marketer uses and discusses the position of marketing in politics thoroughly. The most common model of marketing, Three-Stage Model, has been used to explain the stages of political marketing to give an insight about the field.
A Theoretical Approach to Customer Relationship Managment and Communication
Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be applied in an efficient and successful way by businesses. Moreover, ensuring customers’ satisfaction while providing them with products and services plays a crucial role in increasing the profit rates. The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction.
