Research
The Importance of Public Relations in Corporate Sustainability
The purpose of this article was to present the importance of using public relations to communicate the intent and application of corporate sustainability by organizations that are involved in this practice. Since there are three areas that corporate sustainability is involved with, public relations need involve all of them. The areas are ecological, sociology- ical, and corporate/business. The CEOs of organizations responsible for the strategic formulation and application of public relations need to have the appropriate vision in order to merge the target of public relations with the ever-changing internal and external environment of the organization. Public Relations must be embraced by organizations that follow the corporate sustainability model. From an internal/external perspective, stakeholders, employees, and the public must communicate effectively, efficiently, and on a timely basis in order to enhance their positive interaction and attain the desired goals.
Organizational Change Mishaps Inspires the Entrepreneurship Spirit
The purpose of this paper is to examine organizational change initiatives that have led to misleading job expectations. Due to scarce resources, employees are overwhelmed with unrealistic work expectations, which have led to job dissatisfaction in the workplace. Unfortunately, employees are unable to make swift career changes which eventually lead to frustration. In so doing, with limited resources, the average individual can be a part of the Multi- Level Marketing (MLM) industry that has experienced financial growth throughout the years despite the economic recession. At the end, a determination will conclude the legitimacy of the MLM industry and how it has made an impact on those who have reached financial freedom. Also, recommendations will be made to equip those who are interested in being part of the growing MLM industry.
A Review of U.S.IFRS Conversion LeadingTo Organizational Change Readiness Mishaps
The purpose of the article is to review the International Financial Reporting Standards (IFRS) convergence and its effect toward organizational change initiatives. It is expected that IFRS will replace U.S. GAAP in the near future. Most importantly, in 2010, the Securities and Exchange endorsed the convergence of IFRS and also urged firms to switch from the existing U.S. GAAP guidelines to the IFRS. Additionally, the Big 4 CPA firms have also endorsed the implementation of IFRS. Most interesting, the American Institute of Certified Public Accountants (AICPA) has suggested that IFRS would be included in all Certified Public Accounting (CPA) exams starting in January 2011. From an educational perspective, this article will review U.S. universities/colleges accounting curriculums for student academic preparedness. At the end, recommendations will be offered to streamline IFRS throughout organizational and educational spectrums.
The Lack of Leadership Leading to Misguided Organizational Change
Organizational change continues to be a focal point for most American organizations. Although, American firms have been successful in promoting organizational change in the workplace, unrealistic expectations continue to be endorsed in most organizational structures. Consequently, this organizational dilemma has led to misguided expectations resulting in dissatisfaction in the workplace, leading to dysfunctional organizational behavior. Additionally, studies have suggested that the lack of leadership is blamed for disproportioned organizational behavior issues leading to misguided organizational change in the workplace. In so doing, recommendations will be offered in an effort to streamline organizational change in the workplace, which will lead to improved work productivity.
Rumors in the Workplace Affecting Organizational Change Readiness
The spread of Rumors/Grapevines/Rumor-mills continues to be an issue for most mid\large organizations throughout the United States. Rumors have been an integral part of American political views and have had an effect on most organizational change initiatives. The notion of not knowing something provokes human instincts to seek the truth among employees by spreading rumors. In so doing, rumor-mills have the potential to penetrate most organizational structures, which could lead to organizational change derailment if not addressed accordingly.
