International Peer-Reviewed Journal
Global Journal of Management and Business Research - E: Marketing
Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.
Scholarly Research Journal
Print and Online
Double Blind
LOCKSS / CLOCKSS
Multilingual
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Prepare your manuscript for the publication.
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For universities, institutions and individuals
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Find publication fees for members and non-members
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Login to our central hub for editors and reviewers
Founded in 2001, the Global Journal of Management and Business Research has over two decades of continuous academic publishing. The journal is part of the Global Journals® publication group, which has supported and published the work of over 25,000 authors worldwide across multiple disciplines. Affiliated with the Open Association of Research Society (OARS), established in 1964, the journal operates within a globally recognized framework dedicated to advancing frontier research and strengthening research and development.
CC Licensed. Author Retains Unrestricted Copyrights
Open & Hybrid Access Available
DOI (Digital Object Identifier), Indexing in all relevant organizations
Triple Peer Reviewed with Editors, Peer Reviewers & DeepReview AI
The Global Journal invites original research articles, review papers, and scholarly contributions across a broad range of disciplines and emerging fields. Submissions are accepted on a rolling basis and are evaluated through a rigorous double-blind peer-review process.
15-March-2026
Authors are encouraged to follow the journal’s formatting, technical, and ethical guidelines. While guidelines are provided for reference, manuscript structuring and layouting are supported by the journal’s editorial team.
Manuscripts are submitted through a streamlined, AI-assisted system. Each submission undergoes initial editorial screening followed by a double-blind peer-review process, with authors informed at every stage.
The journal maintains a transparent publication fee structure covering peer review, editorial services, digitalarchiving, and author support services. Fees may vary by article type and publication option.
The journal follows internationally recognized editorial and publication ethics, including COPE guidelines. Authors,reviewers, and editors are expected to uphold integrity, transparency, and ethical research practices.
With a legacy spanning more than two decades, Global Journals®
Every manuscript undergoes a double-blind peer review by subject experts.
Research visibility across 130+ countries and global research networks
Publishing practices aligned with COPE and global ethical standards
Receive a professionally printed hardbound journal delivered to your doorstep
Formatting, typesetting, and layouting handled by editorial executives
Submit in any standard academic format. Formatting is handled post-acceptance
Single-click, AI-assisted submission and tracking workflow
Efficient workflows with clear timelines and author updates
A publishing home for interdisciplinary and cross-domain research.
Optimized metadata, indexing, and discoverability across platforms
Clear copyright, licensing, and open-access options for authors
Ongoing visibility, archiving, and long-term access to your work
A diverse global editorial and reviewer community
EDITORIAL GOVERNANCE
The journal’s editorial and review boards consist of distinguished scholars, researchers, and industry experts from across the globe. They oversee the peer-review process, uphold ethical and academic standards, and guide the journal’s scholarly direction to ensure quality, fairness, and integrity in publishing.
Editorial Members
Active Reviewers
FROM THE ARCHIVE
Notable Research
ADVANCED PUBLISHING STANDARDS
Human-led double-blind review supported by internal AI tools for quality checks, consistency, and ethical screening. Final decisions remain editorial.
Standards-aligned metadata, persistent identifiers, long-term archiving, and open-access compliant publishing workflows.
Structured research highlights, enhanced article viewers, and experimental immersive formats for improved discoverability and comprehension.
Operated under audited quality and information-security frameworks including ISO 9001, ISO 27001, and SOC 2 Type II.
AI tools assist editorial workflows only and do not replace authorship, peer review, or editorial judgment.
Scholarly Metrics
Aggregate data for all articles in this collection.
ACADEMIC DISTINCTION
Fellow Membership recognizes distinguished researchers and professionals for their sustained contributions to their respective fields and to the advancement of knowledge and practice.
Accredited by OARS, these designations reflect scholarly leadership, expertise, and global research impact.
Membership is optional and not required for submitting or publishing research.
Annual recognition honoring exceptional research papers, reviewers, and scholarly contributions selected by expert editorial panels.
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Recognizing published work with strong scholarly and real-world impact.
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Honoring peer reviewers for excellence, depth, and timely evaluations.
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Celebrating authors whose work advances research and practice
ENHANCE YOUR RESEARCH EXPERIENCE
Professional editing, formatting, and compliance checks for journal-ready submissions.
Academic translation and language editing across major global languages.
Professional editing, formatting, and compliance checks for journal-ready submissions.
Convert manuscripts into LaTeX or journal-compliant formats with expert review.
STRUCTURE
Organizational theory and design | Strategic management and planning
Business economics and applied economic analysis | Trade, commerce, and international markets
Corporate finance and capital structure | Financial markets, instruments, and institutions
Financial accounting and reporting standards | Managerial and cost accounting
Consumer behavior and decision-making | Branding, brand management, and brand equity
Real estate development, investment, and property management | Urban planning and sustainable real estate practices
Integrative approaches to organizational leadership and strategy | Cross-disciplinary innovation and change management
STRUCTURE
Global Journal of Management and Business Research: Administration and Management, Volume 21
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 21
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 21 Issue B3
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 21
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 21
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 21
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 21
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 20
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 19
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 18
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 18
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 18
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 17
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 17
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 17
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 17
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 17
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 17
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 16
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 16
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 16
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 16
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 16
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 16
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 15
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 14
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 14
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 14
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 14
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 14
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 14
Read VolumeGlobal Journal of Management and Business Research: Administration and Management, Volume 13
Read VolumeGlobal Journal of Management and Business Research: Finance, Volume 13
Read VolumeGlobal Journal of Management and Business Research: Marketing, Volume 13
Read VolumeGlobal Journal of Management and Business Research: Interdisciplinary, Volume 13
Read VolumeGlobal Journal of Management and Business Research: Accounting and Auditing, Volume 13
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 13
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 12
Read VolumeGlobal Journal of Management and Business Research: Real estate, Event and Tourism Management, Volume 12
Read VolumeGlobal Journal of Management and Business Research: Economics and Commerce, Volume 11
Read VolumeQUESTIONS?
Submit using our one-click AI-assisted submission system or email your manuscript to [email protected].