In this paper is outlined an action-oriented philosophy of information, namely praxiological information. The praxiological kind of knowledge and some of its species (behavior, communication, computation, information, attention, learning,) are introduced by the method of generalization and classification. By exploiting the metaphor of the spectrum of colors, the architectures of behavior, communication and computation are shown as if they were primary colors: red, yellow and blue. The architecture of information (green) is introduced by joining together the architecture of computation (blue) and communication (yellow). The principle of information, that is the Data Operational Principle, is stated; the informational bearers, that is messages, are explained; the informational criteria, that is connectivity and compatibility, are outlined; The architecture of attention (orange) is introduced by joining together the architecture of behavior (red) and that of communication (yellow). The criterion of attention, that is relevance, is pointed out.