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Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.

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Global Journal of Management and Business Research

Since 2001, Global Journal of Management and Business Research (GJMBR): (E) Marketing, has been an academic open access, peer-reviewed, interdisciplinary, refereed journal focusing on all aspects of Management research published by Global Journals, which is one of the fastest growing and leading Research Journal publishing organization in the world. The GJMBR is superintended and sponsored by Non-Profit making Open Association of Research Society USA (OARS). The OARS has been esteemed internationally since 1964, aiming to highlight the research of frontiers and enhance research & development.

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Type of License Creative Commons
Open Access Yes
Does the author retain unrestricted copyright? Yes
Does the author retain publishing rights? Yes
Permanent article identifier DOI (Digital Object Identifier)

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Latest eJournals GJMBR

GJMBR-G Volume 17 Issue 2
GJMBR-D Volume 17 Issue 2

 

Journal Specification

GJMBR-E Volume 17

GJMBR

ISSN Online 2249-4588
ISSN Print 0975-5853
Print Estd. 2001
DOI 10.17406/GJMBR
Publishing Frequency Monthly
CODEN GJMBR
Society Accreditation Yes

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Citation indices  All Since 2011
Citations 3385   3294
h-index 23 22
i10-index 82 75

 

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Recent Articles Published in GJMBR-E

Does Perceived Value Polarity of Online Product Reviews Affect Consumer Purchasing Decisions?

Online customer reviews influence consumer purchasing decisions with the nature of the reviews influencing the outcome. To what extent do the perceived value and its polarity impact consumer purchase decisions? This study analyzes real customer reviews collected from Tianmao (tmall.com, one of the largest electronic commerce entities in China), and...

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E-Business and Social Media Marketing

Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally ...

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The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Authors have long known of the need for “cues” to assess the competence and training of providers of credence services. In the case of health care providers such as eye care professionals, one such cue is whether the eye care professional is “board certified.” This study of 500 consumers who had had an eye exam either from a...

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Inspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistan’s Credit Card Industry

The aim of this research is to identify the factors responsible for the usage and adoption of credit card. It’s an explanatory research, structured questionnaire was used to collect the data. Moreover, non-probability convenience sampling method was used. Research findings indicates that awareness has the highest impact in creating a huge ma...

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Effects of Canadian Recession on University Students’ Buying Behavior

The recent 2008 financial storm that hit the global markets has touched almost every economy around the world, in turn affecting consumers. During such economic downturns, it is expected that consumers will try to manage their expenses efficiently due to future uncertainty and fears. This paper is an effort to understand the theoretical framework o...

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Articles under Review



Are Conflict Management Styles of Gen Y Related to their Socio-Demographic Characteristics?

A conflict is a disagreement between two or more parties (people/group).Within organizations, conflicts are inevitable. The growth in organizational interdependence, shift to collaborative team-based structures, increased diversity, and environmental uncertainty are all factors that can lead to higher degrees of organizational conflict (Callanan &a...

Factors Affecting Micro and Small Enterprises in Accessing Credit Facilities: A Study in Hadeya Zone, Hosanna Town Southern Ethiopia

In developing countries, micro and small enterprises (MSEs) have a vibrant role and serve as engines through which the growth objectives of developing countries can be achieved. The MSE sector has been instrumental in bringing about economic transition by providing goods and services, which are of adequate quality and are reasonably priced, to a la...

Customer Support Service as a Tool of Building Long Term Relationship between Customers and the Telecommunication Service Provider

The aim of this study is to examine the relationship between customers and the telecommunication service provider regarding customer support service. Researcher focus on customers support service as a tool of enhancing relationship between customers and telecommunication service provider and to come up with a “best practice” for the customer-su...

Green HRM Practices as a Means of Promoting CSR: Suggestions for Garments Industry in Bangladesh

For performing CSR an organization can focus on different areas like stakeholders’ interest, general social welfare and environmental concern. Stakeholders’ interests and environment obligations can be ensured through GHRM. GHRM implies eco-friendly human resource management practices like video recruitment, electronic file maintenance, online ...

Articles under Press

 

Effects of Macroeconomic Variables on the Stock Market Volatility: The Pakistan Experience

This research paper empirically investigates the effects of interest rates, exchange rates and inflation rates on stock market performance of Pakistan by using annual time series data covering the 1991-2017 periods. The prime intention of this research was to inspect the long- run and short-run relationships between the KSE-100 index and macroecono...

Management and Analysis of Financial Leverage for Market Value of Shares for Jordanian Services Companies

The importance of this study the came from the role of these companies in the national economy. On the other hand problem of the study comes form of the following question:Is there an impact of financial leverage on the market value of the shares for service companies ? Conclusion:After a statistical analysis which showing the presence effect of fi...

Administration Reading and Draw Conclusions for listed Investment Funds in Amman Stock Exchange

The profitability is the basic objective of all the institutions, and it is necessary for its survival , continuity which achieved this goal through two important decisions: the investment decision, and the decision of funding, therefore it is expected that moving the facility characterized by high profitability rate, the opportunity to capture pro...

Strategy Alignment in Service System: The Fit between the Strategies of Value Proposition and of the Service Supply Chain

The increase in competitiveness in the services sector means that organizations in this area are looking for a more efficient management. Thus, there is a lot of interest from managers and academics in understanding the effort that service organizations are making to align their strategies. The purpose of this paper is to reveal the alignment betwe...

Impact of Human Resources Strategies on the Total Quality management in Jordanian Private Hospitals

The aims of this study is to investigate the dimensions of human resources strategies (selection and appointment, training, incentives and performance evaluation) and its impact on the total quality management (customer focus, continuous improvement, commitment of senior management and decision making based on facts and employee participation) in t...

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