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Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.

Global Journal of Management and Business Research

Since 2001, Global Journal of Management and Business Research (GJMBR): (E) Marketing, has been an academic open access, peer-reviewed, interdisciplinary, refereed journal focusing on all aspects of Management research published by Global Journals, which is one of the fastest growing and leading Research Journal publishing organization in the world. The GJMBR is superintended and sponsored by Non Profit making Open Association of Research Society USA (OARS). The OARS has been esteemed internationally since 1964, aiming to highlight the research of frontiers and enhance research & development.

GJMBR-E Volume 17

ISSN Numbers:
Online: 2249-4588
Print: 0975-5853
Print Estd.: 2001
Forthcoming Vol.: 18
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The Global Journals Inc., as described in our Corporate Statement, is an educational, research publishing, research, and professional membership organization. Membership of FARSBA and MARSBA is open.
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Recent Articles Published in GJMBR-E

Does Perceived Value Polarity of Online Product Reviews Affect Consumer Purchasing Decisions?

Online customer reviews influence consumer purchasing decisions with the nature of the reviews influencing the outcome. To what extent do the perceived value and its polarity impact consumer purchase decisions? This study analyzes real customer reviews collected from Tianmao (tmall.com, one of the largest electronic commerce entities in China), and...

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E-Business and Social Media Marketing

Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally ...

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The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Authors have long known of the need for “cues” to assess the competence and training of providers of credence services. In the case of health care providers such as eye care professionals, one such cue is whether the eye care professional is “board certified.” This study of 500 consumers who had had an eye exam either from a...

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Inspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistan’s Credit Card Industry

The aim of this research is to identify the factors responsible for the usage and adoption of credit card. It’s an explanatory research, structured questionnaire was used to collect the data. Moreover, non-probability convenience sampling method was used. Research findings indicates that awareness has the highest impact in creating a huge ma...

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Effects of Canadian Recession on University Students’ Buying Behavior

The recent 2008 financial storm that hit the global markets has touched almost every economy around the world, in turn affecting consumers. During such economic downturns, it is expected that consumers will try to manage their expenses efficiently due to future uncertainty and fears. This paper is an effort to understand the theoretical framework o...

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Citation indices  All Since 2011
Citations 3385   3294
h-index 23 22
i10-index 82 75


Latest Journals GJMBR

GJMBR-E Volume 17 Issue 1
GJMBR-G Volume 17 Issue 1
GJMBR-B Volume 17 Issue 2
GJMBR-A Volume 17 Issue 3


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