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Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.


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Global Journal of Management and Business Research

Since 2001, Global Journal of Management and Business Research (GJMBR): (E) Marketing, has been an academic open access, peer-reviewed, interdisciplinary, refereed journal focusing on all aspects of Management research published by Global Journals, which is one of the fastest growing and leading Research Journal publishing organization in the world. The GJMBR is superintended and sponsored by Non-Profit making Open Association of Research Society USA (OARS). The OARS has been esteemed internationally since 1964, aiming to highlight the research of frontiers and enhance research & development.

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Journal Specification

GJMBR-E Volume 22


ISSN Online 2249-4588
ISSN Print 0975-5853
Print Estd. 2001
mEDRA DOI 10.17406/GJMBR
CrossRef DOI 10.34257/GJMBR
Publishing Frequency Monthly
Society Accreditation Yes

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Recent Citations

Citation indices  All Since 2015
Citations 12669   11121
h-index 45 42
i10-index 325 291


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Recent Articles Published in GJMBR-E

Cultural Erosion through Retail Globalization

The twenty first century has seen the emergence of a global marketplace, where one can travel from country to country, across oceans, and find the same retail establishments. While this may be comforting to travelers and intriguing for locals, there are instances where global retailing has destroyed or eroded the local colour and culture. This pape...

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Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to...

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Effect of Brand Experience and Product Involvement on Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh

Contemporary consumers look for those brands which provide them remarkable brand experience. In dynamic telecom industry marketers always try to create and maintain strong customer relationship by establishing effective marketing strategies as it is a significant achievement aspect that enhances the competitiveness level of an organization. The pur...

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Consumer Attitude and Intention Relationship for Fast Food

The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitudes, perceptions, or preferences towards fast foods, particularly of interest are street foods. For achieving these objectives, a sample size of 150 consumers has been taken from the universities stu...

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The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

This research explored the relationship among human resource practitioner strategic partner role, achievement motivation and the degree of job performance. The research focus was the human resource management practitioners in enterprises and data were collected through convenience sampling. Eight hundred questionnaires were sent out by e-mail, 198 ...

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Articles under Review

Exploratory Model of Corporate Training in the COVID-19 Era

The meta -analyses reveal the factors that during a period have influenced the behavior of a formal sector such as Higher Education Institutions. The objective of this work was to establish fixed effects models to explain the influence of diffuse variables in capital formation. intellectual, considering contextual, educational, academic and prof...

Articles under Press


Evaluation of the Hagia Sophia Mosque among Cultural Assets in the Context of Faith Tourism

Hagia Sophia, which is an important cultural asset with its historical value, is an important touristic value. In addition, Hagia Sophia has a great importance as it was built as a church for Christians and later transformed into a mosque with the conquest of Istanbul by Fatih Sultan Mehmet, as well as being a place of worship for Muslims. For this...

The Determinants of the Attractiveness of an Industry: An Extension of the Porter’s Five-Forces Framework

In this paper, I review and provide a more extensive theoretical grounding for Porter’s five- forces model for the determination of the attractiveness of an industry. I argue that the model is incomplete given its implicit assumptions about a firm’s financing activities in implementing its competitive strategy. It is my opinion that an absolute...

A Comparative Study between Public and Private Sector in the Aspect of Service Quality: Special Reference to Banking Industry in Sri Lanka

Abstract-The service sector in Sri Lanka accounted for 51.3% of the Gross Domestic Production (GDP) respectively with financial being a key performing sub- sector. The development of the banking sector is very significant for the country’s economic development. Earlier there was a high market share for public banks than private banks. However, it...

The Mechanism of Assessing Human’s Economic Excellence by Using “KPI” Tools

The article describes the concept of "human economic excellence”. An algorithm for the calculation of the "multiplier of human economic excelence" is recommended in five stages. "Significant skill indicators" for evaluating a person's economic excellence by using the KPI tool has been produced. On the basis of these assessment indicators, four qu...

How Political Stability Affects Economic Growth in India

This paper attempts to answer the question – ‘Whether the economic growth in India is affected by stability at the Central and States level political stability?’ A Political Stability Index (PLSI) is constructed using four political stability measures at Central and States level for both the Houses of the Legislatures. This index, the indepen...

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