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Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.


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Global Journal of Management and Business Research

Since 2001, Global Journal of Management and Business Research (GJMBR): (E) Marketing, has been an academic open access, peer-reviewed, interdisciplinary, refereed journal focusing on all aspects of Management research published by Global Journals, which is one of the fastest growing and leading Research Journal publishing organization in the world. The GJMBR is superintended and sponsored by Non-Profit making Open Association of Research Society USA (OARS). The OARS has been esteemed internationally since 1964, aiming to highlight the research of frontiers and enhance research & development.

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Type of License Creative Commons
Open Access Yes
Does the author retain unrestricted copyright? Yes
Does the author retain publishing rights? Yes
Permanent article identifier DOI (Digital Object Identifier)

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Latest eJournals GJMBR

GJMBR-D Volume 18 Issue 2
GJMBR-C Volume 18 Issue 3
GJMBR-G Volume 18 Issue 2
GJMBR-A Volume 18 Issue 5
GJMBR-B Volume 18 Issue 4


Journal Specification

GJMBR-E Volume 18


ISSN Online 2249-4588
ISSN Print 0975-5853
Print Estd. 2001
DOI 10.17406/GJMBR
Publishing Frequency Monthly
Society Accreditation Yes

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Recent Citations

Citation indices  All Since 2011
Citations 3385   3294
h-index 23 22
i10-index 82 75


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Recent Articles Published in GJMBR-E

Does Perceived Value Polarity of Online Product Reviews Affect Consumer Purchasing Decisions?

Online customer reviews influence consumer purchasing decisions with the nature of the reviews influencing the outcome. To what extent do the perceived value and its polarity impact consumer purchase decisions? This study analyzes real customer reviews collected from Tianmao (tmall.com, one of the largest electronic commerce entities in China), and...

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E-Business and Social Media Marketing

Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally ...

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The Role of Board Certification as a Cue to Competence of Eye Care Providers: An Empirical Analysis

Authors have long known of the need for “cues” to assess the competence and training of providers of credence services. In the case of health care providers such as eye care professionals, one such cue is whether the eye care professional is “board certified.” This study of 500 consumers who had had an eye exam either from an optometrist or...

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Inspecting the Dynamics Leading towards Credit Card Usage: An Empirical Inquiry form Pakistan’s Credit Card Industry

The aim of this research is to identify the factors responsible for the usage and adoption of credit card. It’s an explanatory research, structured questionnaire was used to collect the data. Moreover, non-probability convenience sampling method was used. Research findings indicates that awareness has the highest impact in creating a huge market ...

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Effects of Canadian Recession on University Students’ Buying Behavior

The recent 2008 financial storm that hit the global markets has touched almost every economy around the world, in turn affecting consumers. During such economic downturns, it is expected that consumers will try to manage their expenses efficiently due to future uncertainty and fears. This paper is an effort to understand the theoretical framework o...

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Articles under Review

Impact of Evaluation Apprehension on Knowledge Sharing Intention through Attitude and Perceived-Behavioural-Control

A person’s anxiety of being under evaluation can lead to inadequate behaviour. The current study investigated the impact of evaluation apprehension (EA) on knowledge sharing Intention (KSI). The main objectives of the study are to investigate the relationship between evaluation apprehension and knowledge sharing intention and to investigate evalu...

Econometric Analysis of Accessibility and Repayment Ability of Agricultural Credit among Rural Root and Tuber Crops Farmers in Oyo State Nigeria

This study examined the factors that contributed to the agricultural credit accessibility and repayment ability among rural tuber crops farmers in Oyo State Nigeria. The study specifically described the socioeconomic characteristics of the respondents, sources of credit, and effects of socioeconomic characteristics on use and repayment of credit. R...

The Role of Social Media Marketing on Brand Equity – A Literature Review

The purpose of this study is to outline the past researchers in relation to the impact of social media marketing on consumer-based brand equity and finding out gaps in knowledge. Although there is a large body of researchesin social media marketing, little researches have been done on this topic. The limited awareness of using social media as a str...

An Empirical Assessment of the Economic Model of the Exchange Rate

The article analyzes the various factors influencing the formation of national currency in Kazakhstan from Q1 2004 to Q4 2016. This helps to identify the most significant factors determining the equilibrium rate of tenge. These include the current dynamics of the exchange rate, the size of the debt and the rate of its growth, the coefficient of the...


This study investigated the causal relationship between quantity of fish sold and marketing costs in Adamawa State. Specifically, the profitability was determined and distribution channels identified. Structured questionnaires were used to collect data from 80 fish marketers using purposive and simple random sampling technique from Jimeta, Yola, Gu...

Articles under Press


Le Niveau De Capitalisation Et La Solidite Bancaire : Une Relation Controversee

In this article we review the literature on the relationship between the capitalization requirement and the ability of the bank to withstand a shock. The theoretical literature review reveals a controversy about the relationship between the level of capitalization and bank robustness. On the basis of portfolio selection theory, a binding capitaliza...

Job Satisfaction among Female Teachers in Rangpur, Bangladesh

The most important thing of everyone life and work is satisfaction. This study is conducted to analyze the job satisfaction among the female teachers of government colleges of Rangpur City in Bangladesh. Normally job satisfaction is considered as a factor of social psychology but in this study job satisfaction is analyzed from organizational perspe...

Underlying Paradigms of Community Development: HRD Perspectives

The field of human resource development (HRD) is evolving and the scope is getting wider. Today community development is becoming a popular topic which is explored in the context of HRD. Community development and HRD are two fields which emerged from multiple disciplines, and it is inherently needed to explore by multiple paradigms. This paper aims...

Emotional Intelligence: Catalyst for Leadership Effectiveness

This study assessed the relationship between emotional intelligence and leadership effectiveness of deposit money banks in Rivers state, Nigeria. In this cross-sectional survey, data obtained from 250 respondents was analysed and hypothesis were tested using regression Analysis. The Results of the study revealed that a positive and statistically si...

Implementing Forensic Management in Large Scale Business Organisations

Large scale business organisations play a prior role in human and national development in any nation of the world. In contemporary times, this role seems not to be achieved due to internal problems of fraud, financial mismanagement, embezzlement and other crimes in management rising in these large scale business organisations. It is in consonance w...

Community Groups Management

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