There is no doubt in the reality that Information Technology (IT) is revolutionizing organizations on unprecedented proportions thereby stimulating others to adopt it but despite this fact research indicates that a large number of information system development projects are failing to achieve their objectives in toto. Thus, there are partial and total failure stories of IT projects. Furthermore, information system (IS) failures are common to all types of organizations: public, private or small, medium and large irrespective of operating in a developed or developing country. The research on IS failure frequently cites non-technical issues as the most decisive factors in the success or failure of any IT project. That is, IT can do miracles but all this requires ‘adequate management of the ‘demographics of an IT project.’ Non-technical critical success and failure factors are catching wider attention during the last decades among the IS research community. One can understand that technology can be imported but not the demographic of the organization thus, non-technical issues are ‘local in nature, structure and intensity,’ which definitely need local studies of ISD and use practices so as to dig-out ‘customized ISD and use process. This research is an effort in the same line of thinking.