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Research & Development as a Strategy for Survival in Mexican Companies
Josu00c3u00a9 G. Vargas-Hernu00c3u00a1ndez
Volume 13 Issue 7
Global Journal of Management and Business
Volume 13 Issue 7
Global Journal of Management and Business
The aim of this paper is to analyze the processes of adaptation and survival of companies in Mexico to compete in increasingly demanding markets, that create uncertainty them. In this context, some companies have decided to develop adaptation strategies through research and development (R & D). This study, being exploratory, provides empirical evidence on what factors (internal and external) leading the entrepreneurs to assess the implementation of R & D in their companies.
