Universities’ competition for talented applicants is tightening and many universities have to think about methods to increase their attractiveness in the eyes of students. Smooth study processes are important not only for the continuity of the university but also for the student’s well-being and employment after studies. Certain university-level measures can enhance this process, although they alone do not guarantee swift graduation. In this study, student tutors (N=82) from the university of Lapland talked about the factors enhancing study processes from their points of view. The data were combined into one narrative that crystallizes the happy and smooth study process called “the ideal study process”.