This study explores the relation between cognition and videogame Player Character. It uses the procedural rhetoric as its main approach, understanding the activity of playing through its inner processes. The relation playercharacter- game often appears described in terms of representation and identification. We however suggest that some concepts by Bruno Latour – such as articulation and translation – describe this relationship more accurately. They allow for a decentralization of a supposed origin of action, be it from the subject, be it from the machine. A less dichotomic way to describe such relation is presented at last, allowing us to think the playing experience as capable of reconfiguring both game and player.