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India Elections 2014: Time-Lagged Correlation between Media Bias and Facebook Trend
Francis P. Barclay, C. Pichandy, Anusha Venkat
Volume 15 Issue 2
Global Journal of Human-Social Science
Volume 15 Issue 2
Global Journal of Human-Social Science
After establishing print media bias and Facebook trend as reliable predictors of election outcome, the study analyses the relationship between the two before and during the 2014 Indian Lok Sabha election. Time-lagged correlation is used to study the immediate effect of newspaper reports on the political behaviour of Facebook. Further, a correlation was found to exist between the long-term political trends in the print media and Facebook. That is, the number of positive and negative news reports published on a party in the newspapers affected the number of ‘likes’ recorded on the Facebook fan page of the party or its candidate.
