The ultimate goal of any competition policy is to enhance consumer welfare, and it is not surprising that the South African competition policy is founded on the same principles. The South African Competition Act 89 of 1998 aims to promote the efficiency, adaptability and development of the economy, provide consumers with competitive prices and product choices, promote employment and advance the social and economic welfare of South Africans, expand opportunities for South African participation in world markets and recognise the role of foreign competition in the Republic as well as ensure that small and medium-sized enterprises have an equitable opportunity to participate in the economy and to promote a greater spread of ownership, in particular to increase the ownership stakes of historically disadvantaged persons. It is believed that through achieving these aims, consumer welfare in South Africa will be increased.