One of the United Nation’s Millennium Development Goals in 2000 is the achievement of a global partnership for development, including a fair global trade system. The globalized development is based on market freedom, the rule of law, individual liberties and observance of human rights (Markus, 2005). The globalized world provides opportunities for marketing national product and purchasing global goods. The greatest challenge precipitated by globalization is competition. For a country like Kenya to adequately benefit from a globalized world, it requires to have citizens with indigenous innovative skills to enable the nation favourably compete with other nations. To achieve meaningful competition and marketing of Kenyan ideas, citizens should have a strong and clear national identity reflected in their national and moral principles.