Now a days, supply chain management plays an important role in business industry. Supply chain management involves optimizing industrial operations to increase both speed and efficiency. Both speed and efficiency are vital to increase service quality and ensure product delivery at earliest time. Efficiency also increase the power of industry to handle their partners in a structured manner. The FMCG Industry is on a high growth in our country. Proper supply chain management practice is important for FMCG industries of our country because customers will choose the company that meets their needs fastest. It is also important to get competitive advantages in global market. Industries of our country increasingly find that they must rely on effective supply chains, or networks, to compete in the global .Industries are now realizing that customer driven supply chain configuration helps them to participate in achieving growth.