E: Marketing (168)
GJMBR: E
Determinants of Relationship Marketing: The Case of Ethiopian Airlines
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 3
Ethiopian Airlines is one of the most successful organizations in Ethiopia; however, there is virtually no formidable data on determinants of relationship marketing. Therefore, the objective of this study is to assess the determinants of relationship marketing on overall relationship quality of Ethiopian Airlines. The study employed both quantitative and qualitative study approaches. Bot...
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Authors Adanech GedefawRead Journal Click Here
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Page No. 45 to 51
Household Behaviour towards Personal Care Products: A Comparative Study of Rural and Urban Mizoram
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 3
The present study tries to highlight the behaviour of households as a consumer unit with a view to make a coherent analysis of the factors influencing the purchase of personal care items i.e. toothpaste, bath soap, hair oils/creams and body lotions. 640 households were sampled for the study from rural and urban areas covering all the functioning 8 districts of Mizoram. Promotion was foun...
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Authors Dr. LaldinlianaRead Journal Click Here
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Page No. 15 to 21
Incentive Pay for Team Selling: A Model with Propositions
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 3
Although teamwork is necessary and often regarded as a crucial determinant in winning sales and building long-term relationships, the issue of how to design incentive pay for team selling has remains mostly because of “moral hazard†in team. We build an analytical model integrating behavioral motivation theory in particular, expectancy theor...
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Authors Sungwook Min, Wen-yeh (Rene) Huang, Alan J. Dubinsky, Professor EmeritusRead Journal Click Here
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Page No. 1 to 13
An Interactive Influence of Country of Origin on Buying Intention of Branded Clothing: A Study on Female Brand
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 2
The purpose of this study is to investigate affects of country of origin on branded clothing by female consumers. As expected, regression analysis clearly illustrates the topical relevance of the issue and country of origin has found significant impact on female consumer’s perception of choosing branded clothing. Factor analysis has been performed to identify most prefer...
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Authors Arafatur RahamanRead Journal Click Here
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Page No. 21 to 30
How Customer Perception Shape Buying Online Decision
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 2
Consumers are playing an important responsibility in online shopping. When online retailers can identify the factors that can affect consumers’ buying behaviour and the associations between these factors and type of online buyers, then they can further widen their marketing strategies to convert potential customers into active ones and at the same time remain the loyal c...
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Authors Chan Cheng Yee, Rashad YazdanifardRead Journal Click Here
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Page No. 13 to 20
The Review of the Two Latest Marketing Techniques; Viral Marketing and Guerrilla Marketing which Influence Online Consumer Behavior
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 2
The internet has developed into a new distribution channel and online trading is increasing rapidly in a decade. This has created a need for us to understand how the consumer perceives online purchases. Online marketing techniques are the art and science of selling products or services over digital networks, such as the Internet and cellular phone networks. Internet in the consumer decis...
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Authors Ken Fong, Rashad YazdanifardRead Journal Click Here
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Page No. 1 to 4
The Review of the Most Effective of Online Advertisement Techniques to Affect Online Customer Buying Decision
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 2
Advertisement is one of the common marketing strategy tools which can help to influence customer buying decision and perception towards the particular brand. Thus, online business is getting more and more popular in contemporary times due to the technology advanced which lead to the business market became more competitive now. Marketers use various techniques of online advertisement to g...
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Authors Tan Li Hsuan, Rashad YazdanifardRead Journal Click Here
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Page No. 5 to 11
The Case of Bangladesh Government Banning Japanese Manga Cartoon Show Doraemon: The Antecedents of Consumers’ Avoidance
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 1
The purpose of this paper is to find the antecedents of consumers’ avoidance towards the Hindi-dubbed Japanese manga cartoon TV show ‘Doraemon’ in Bangladesh. Being the 5th densely populated country in the world, Bangladesh has exposed its inhabitants towards the wide international culture of the whole world. However, the major adoption of ...
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Authors Tasmia Ekram TushiRead Journal Click Here
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Page No. 29 to 35
The Influence of Cultural Factors on Consumer Buying Behaviour and an Application in Turkey
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 1
Nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It p...
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Authors Assist. Prof. Dr. Yakup DurmazRead Journal Click Here
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Page No. 37 to 44
Holistic Service Marketing Strategies and Corporate Objectives of Firms
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 1
The resilient response of corporate objectives of most firms to the applied strategies, resulting in customers’ dissatisfaction and non realization of firms’ corporate financial goals, warranted this study. The study examined holistic service marketing strategies concepts. The conceptualized holistic service marketing strategy variables are interactive/i...
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Authors Dr. Festus Aleruchi NmegbuRead Journal Click Here
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Page No. 7 to 27
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Factors Affecting Green Marketing in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 1
Green marketing is a new concept not only in Bangladesh but also in the whole world. Normally, it can be said that green marketing is the marketing activities operated by considering the environmental aspects. As society is going to be civilized day by day it is decaying itself by wasting its most valuable environment. Along with the others, marketing sector has also responsibility to pr...
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Authors Shah Johir Rayhan, Abdullah Ishak Khan, Mohammad Tanjimul IslamRead Journal Click Here
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Page No. 45 to 49
Comparative Study on Competitiveness of Sino-US Services Trade
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 1
In this paper, we mainly do the comparative study on competitiveness of trade in service between China and the USA. Firstly, we introduct some basic concepts of trade in services, and proposes the index system in the competitiveness of trade in service. And then, a large amount of data of Sino-US trade comparative analysis is used for comparative analysis, and point out that there is a g...
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Authors Wang Lingfang, Zhao ShijieRead Journal Click Here
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Page No. 1 to 5
A Study on Consumer Behavior towards Eco-Friendly Paper
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 11
The purpose of this study is to understand the variables affecting the consumer behavior while purchasing green products. Eco-friendly paper i.e. paper which is manufactured from used paper and reduces the harm to environment compared to manufacturing of traditional paper (virgin paper). The dependent factor is purchase intention and the independent factors are environmental behavior, at...
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Authors P. Kishore Kumar, Dr. Byram AnandRead Journal Click Here
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Page No. 9 to 14
Improving Customer Loyalty by Getting Rid of the Misunderstanding
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
With the aggravation of the market competition, customer loyalty has become one of the most decisive factors that will affect the long-term profits of an enterprise. Misunderstanding of enterprise management in China is probably to be wiped out in our comprehension of customer loyalty only if we can correctly grasp its connotation as well as take effective strategies. And then, we can in...
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Authors Zhao Shijie, Wang Lingfang, Zhang DepengRead Journal Click Here
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Page No. 43 to 47
