E: Marketing (168)
GJMBR: E
Good Bye to Petrol & Diesel Car! Is it 2020 or 2030?
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 6
Today we are facing a great problem with the nature is pollution. The major reason for pollution is the rapid growth of industrialization and the increase of vehicles. The Carbon let out from the industries and the petrol and diesel cars which cause damages in the ozone layer. It will affect the human society in a vast level. First step or Need of an hour is creating mass awareness of th...
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Authors K. BalasubramanianRead Journal Click Here
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Page No. 39 to 42
Consumer Acceptance of Online Shopping in Cameroon;Comparing Different Types of Product
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 6
Purpose: The purpose of this paper is to determine the effects of consumer acceptance of online shopping in Cameroon by comparing different online product types. Design/Methodology/approaches: The sampling method employed in this study is convenience sampling method. The descriptive study was carried out in survey method. The research group consisted of total number of 108 of participant...
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Authors Napoleon, Arrey MbayongRead Journal Click Here
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Page No. 7 to 24
Conceptualizing Loyalty in the South African Mobile Telecommunications Industry
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 6
This paper explores the concept of loyaltyin the context of the South African telecommunications industry. From a theoretical investigation, it became apparent that several variables were associated with loyalty, namely, customer satisfaction, brand image, perceived quality and perceived value. Based on the theoretical arguments, a conceptual model is being proposed which depicts propose...
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Authors Simon Nicolas Morgan, Krishna K GovenderRead Journal Click Here
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Page No. 1 to 6
Service Quality and Customer Satisfaction in Hospitality Industry:The Case of Selected Hotels in Jimma Town, Ethiopia
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
Hospitality is an umbrella term covering a variety of businesses, including restaurants, hotels, resorts and casinos. In a highly competitive hotel industry, individual hoteliers must find ways to make their products and services stand out among the others. The main aim of this study was to investigate service quality and customers satisfactions in hospitality industry: the case of selec...
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Authors Shimekit Kelkay Eshetie, Wondoson Seyoum, Seid Hussen AliRead Journal Click Here
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Page No. 73 to 86
The Influence of Customer Relationship Marketing on Customer Loyalty (Case of selected CBE,inJimma Zone)
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
These days a significant number of research works have been carried out on various issues relating to customer relationship management. However, limited empirical studies on market orientation and performance have been established in banking sector of Ethiopia. In an effort to contribute to the existing customer relationship marketing works, a study of selected Commercial Bank of Ethiopi...
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Authors Seid Hussen AliRead Journal Click Here
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Page No. 11 to 21
Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
Innovativeness is requirement for a long ran we can’t overlook the significance of either. This research work talks about that which where the major categories of products and services being advertised on social media during the period of this study. This further suggests with regards to the identification of the content which has been used to advertise the selected cate...
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Authors Ridhwan-Un-Nissa, Dr. Pratika Mishra, Dr Manmohan RahulRead Journal Click Here
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A Review on the Relationship Variables to Customer Satisfaction
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
Customer satisfaction is a primary marketing construct in the last three decades. In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing once. However, in this present decade, companies have gained better understanding of the importance of customer satisfaction (especially service producing compa...
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Authors Anne Suhaniya Joseph Karunakaran, Thusyanthy VadiveluRead Journal Click Here
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Page No. 87 to 91
Digitalized Marketing Environment of Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trend...
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Authors Mahbub Ullah Miyan, Md. Nuruzzaman, Arbia Binte ChowdhuryRead Journal Click Here
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Page No. 51 to 55
Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
This paper aims to investigate the social and moral values predominating in the different aspects of advertising. It reviews and seeks to understand how different human values depicted in advertisements can be used to enhance the academic courses. ...
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Authors Jaiman Preet Kaur, Dr. Jagmeet BawaRead Journal Click Here
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Page No. 41 to 49
Factors Influencing the Behavior of the Mobile Phone users to Switch their Service Providers in Andhra Pradesh
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
Consumer Behavior is a study of how individuals make decisions to spend their available resources like time, money and effort on consumption related items what they buy, why they buy, when they buy , where they buy, how often they buy and use a product or service for satisfying their needs. From a marketing point of view, the consumer behavior is, “the psychology of how co...
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Authors Mohana Prasad.M,Dr. D.Prasanna KumarRead Journal Click Here
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Page No. 23 to 31
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Determinants of Purchasing Non Local Fast Moving Consumer Goods in Bangladesh: Evidence from Khulna City
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
This study has put a great stride to identify the factors that derive the Khulna city customers to purchase some selective FMCGs (Fast Moving Consumer Goods) of Multinational companies (MNCs). Data were collected from 200 FMCG consumers of Khulna city using structured questionnaire developed based on the previous studies. Factor analysis was applied and the analysis showed that the 25 va...
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Authors Kajol Karmoker, Md. Enamul Haque, Md. Reaz UddinRead Journal Click Here
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Page No. 33 to 39
E-Consumers Protection in India
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 5
Growing practice of electronic transactions includes both e-commerce and econsumers. Lack of proper policy standard and specific laws regulating electronic transactions of consumer and numerous cases reported through print media as well as electronic media necessitated the measures for the protection of electronic consumers. In the process of ecommerce e-consumers are looking forward for...
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Authors Dr. Shashi Nath MandalRead Journal Click Here
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Page No. 1 to 10
Resolute Paramount Constituent of New Product Development and Ascendancy on Food Manufacturing Companies: A study on Bangladeshi Food Industry
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 4
New product development (NPD) is indispensable for marvelous corporate performance. Recent studies found that the overall rate of success for newly commercialized products has remained stable at less than 60 %, indicating that substantial resources continue to be devoted to new product development efforts that fail in the marketplace. This study has designed to investigate the influence ...
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Authors Shadman ShakibRead Journal Click Here
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Page No. 35 to 46
E-Business and Social Media Marketing
Published In: GJMBR Part: E: Marketing Volume: 16 Issue: 4
Social media marketing, is a type of web promotion that executes different social networking systems keeping in mind the end goal to accomplish advertising correspondence and marking objectives. Social media marketing basically covers exercises including social sharing of substance, recordings, and pictures for promoting purposes, and additionally paid social networking publicizing. Soci...
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Authors Mesfer AlsubaieRead Journal Click Here
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Page No. 31 to 34
