Growing practice of electronic transactions includes both e-commerce and econsumers. Lack of proper policy standard and specific laws regulating electronic transactions of consumer and numerous cases reported through print media as well as electronic media necessitated the measures for the protection of electronic consumers. In the process of ecommerce e-consumers are looking forward for appropriate consumer protective regulations for the protection of their rights on e-transactions. In this article endeavour has been made to assess and device or improve the existing laws or policies apart from analysis and comparison of usefulness of e-consumers protective mechanism for the protection of consumer’ rights and keeping in view of Consumer Protection Act, 1987 and Contract Act, 1872 in India the article attempts to find out the possible ways for the protection of e-consumers’ rights in general and rights of Indian e-consumers in particular.