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Adoption of Social and Moral Values through Advertising: An Analysis from the Literature.
Jaiman Preet Kaur, Dr. Jagmeet Bawa
Volume 16 Issue 5
Global Journal of Management and Business
Volume 16 Issue 5
Global Journal of Management and Business
This paper aims to investigate the social and moral values predominating in the different aspects of advertising. It reviews and seeks to understand how different human values depicted in advertisements can be used to enhance the academic courses.
