E: Marketing (168)
GJMBR: E
Psychological and Economic Determinants of Market Price of Shares- An Empirical Study on the Listed Pharmaceutical Companies in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 8
The paper is an attempt to identify the economic and psychological factors that impact the market price of shares of the listed Pharmaceutical companies in Dhaka Stock Exchange(DSE). More specifically this study aims at finding the extent to which factors like Earning per Share, Net Asset Value per Share, Dividend rate, Disclosures in Annual Report, Percentage of shares held by Public, G...
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Authors Mohammad Rokibul Kabir, Faruk Bhuiyan, Shyfur Rhaman ChowdhuryRead Journal Click Here
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Page No. 37 to 50
Stock Market: A Comparative Study between S&P 500 and DSE General Index
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
A healthy financial sector is crucial for economic growth. The stock market to an economy, what a clinical thermometer is to a human body, reflects the health of the economy. Again, the economy of the developed countries always has a great impact on the other economically weak countries. In this study our aim is to compare S&P 500 Index and DSE General Index, which may tell about the maj...
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Authors Imran Parvez, Iftakhar ParvejRead Journal Click Here
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Page No. 47 to 52
The Experiential Value of Online Retailing: a Scale Development and Validation from the Consumer’s Perspective
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
The main purpose of this research is to develop and validate an instrument to measure consumers’ perceptions regarding the other-oriented value (ethics, status, esteem, and spirituality) of online retailers. This can be considered as an attempt to give a full presentation to the experiential value as conceptualized by Holbrook (1996). This is, to our knowledge, an attemp...
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Authors Ines Soltani, Jamel-Eddine GharbiRead Journal Click Here
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Page No. 11 to 21
Background of Purchase Intention of Brazilian Soccer Club Fans
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
Studies about purchase intention have grown in the marketing area. This is so especially for those seeking to associate loyalty and brand image. Within this context, this paper has sought to analyze the background of purchase intention of soccer club sport products. Then, to apply a descriptive research with 1056 respondents who are fans. The data collected were analyzed using a set of t...
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Authors Fernando De Oliveira Santini, Wagner Junior Ladeira, Clu00c3u00a9cio Falcu00c3u00a3o AraujoRead Journal Click Here
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Page No. 1 to 10
Study of Effective Distribution Networks and Availability of Products at Hyperstar
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
Hyperstar is most economical store with best quality produsts in different verity. It has 47 stores in 16 countries. Hyperstar management follows the roles of distribution networks. The availability of products at this store is very impressive. They have 100,000 products in their stock. They follow the Push and Pull strategies to supply chain management. Implementation of cyclic view of ...
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Authors Hassam Ali HashmiRead Journal Click Here
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Page No. 27 to 33
Trust-Building Capabilities in E-Commerce: An Investigation into E-Ticketing Service in Aviation Industy
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
In response to an increasing competitive market arena, growing attention is being devoted in the development of capabilities as a competitive strategy that enable firms to transform input effectively into superior value propositions. This paper explores e-commerce performance through the development of trust-building capabilities in the aviation industry. Data were drawn from 115 manager...
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Authors Dr. Amue Gonewa JohnRead Journal Click Here
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Page No. 35 to 42
Swine Production: An Analysis of Market Globalization, Crisis and Brazlian Exports, 2013
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
The volume of exports of pork dropped 17.88 percent in May compared with the same period in 2012, impacted by an interruption of the purchases by Ukraine, by data of association representing the industries of the sector. The Ukraine has suspended imports of the Brazilian product in March, 2013 claiming the presence of a bacterium. The Brazil exported 43,854 tons in may, against 53,404 to...
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Authors Marly CavalcantiRead Journal Click Here
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Page No. 57 to 64
SERVQUAL and SERVPERF: A Review of Measures in Services Marketing Research
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
In India, the service sector has assumed greater economic importance over the past decade and enjoys the largest share in GDP. Banking and financial services, being an important part of service sector, are facing critical challenges to compete with the international players while satisfying customers by offering quality services. As delivering quality service to customers is a must for s...
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Authors Mohd. Adil, Dr. Odai Falah Mohammad Al Ghaswyneh, Alaa Musallam AlbkourRead Journal Click Here
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Page No. 65 to 76
It is Not What You Say that Matters But How You Say Itâ€Âing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
“When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour†Fred. T. Aller. “If I were to name the deadliest subversive force within capitalism, the single greatest source of its waning morality …. I would without hesitation name ââ...
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Authors Ayozie Daniel Ogechukwu, Ayozie Kingsley Ndubueze, Ayozie Victoria UcheRead Journal Click Here
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Page No. 35 to 39
Small and Medium Scale Enterprises (SMEs) in Nigeria The Marketing Interface
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
A business whether small or big, simple of complex, private or public is created to provide competitive prices. Business in Nigeria, has been classified as small, medium and large. In both the developed and developing countries, the government is turning to small and medium scale industries, as a means of economic development and a veritable means of solving problems. It is also a seedbe...
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Authors Ayozie Daniel Ogechukwu, Dr. Jacob.S. Oboreh, Dr. Umukoro. F, Ayozie Victoria UcheRead Journal Click Here
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Page No. 1 to 12
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SMEs in Nigeria and the use of Relationship Marketing Strategy. A Survey Study of Igbo SMEs in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance a...
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Authors Dr. Jacob. S. Oboreh, Dr. Umukoro. G. Francis, Ayozie Daniel OgechukwuRead Journal Click Here
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Page No. 53 to 79
The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
This chapter contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance...
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Authors Ayozie Daniel Ogechukwu, Dr. Umukoro. G. Francis, Dr. Jacob. S. OborehRead Journal Click Here
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Page No. 31 to 56
Relationship Marketing as an Effective Strategy by Igbo Managed SMEs in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance a...
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Authors Dr. Jacob. S. Oboreh, Dr. Umukoro. G. Francis, Ayozie Daniel OgechukwuRead Journal Click Here
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Page No. 1 to 20
On the March Again Better Dey Come Goodluck to Nigerians the use of Marketing and Advertising Strategies in Political Marketing
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 8
Favour, Ebele and Blessing my little kids wakes me up in the morning with their favourite political jingles “ATIKU DEY COME OO, BETTER DEY COME, OR GOODLUCK TO EVERYBODY, GOODLUCK TO NIGERIA. In the past it was popular to hear on the march again, M.K.O. is our choice oo. With precision, the adverts of the Nigerian Republican Congress State “One wrong vote, t...
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Authors Ayozie Daniel OgechukwuRead Journal Click Here
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Page No. 15 to 27
