E: Marketing (168)
GJMBR: E
The Effect of Integrated Marketing Communication on Customer Based Brand Equity with Mediating Role of Corporate Reputation in Cellular Industry of Pakistan
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
Purpose - In competitive environment the brand managers are under the pressure and the main headache of them how to build the brand equity for the identity, differentiation, and long term financial health of the company? This study investigates that whether marketers and brand managers should use the all the tool of marketing communication and which medium is stronger affect on the brand...
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Authors Muhammad Mubushar, Imtiaz Haider, Kamran IftikharRead Journal Click Here
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Page No. 21 to 30
Empowering Social Marketing Media towards Genration Y Buying Behaviour
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
The intention of this study is to determine the influence of social media towards generation Y purchasing behaviour. It is also to explore the important role social media play as a medium to communicate a message. The findings of this research are, intended to provide accurate and useful information so as to facilitate further research in similar fields of study. Permission was granted b...
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Authors Vincent Wee Eng Kim, Thinavan Periyayya, Vivien Wee Mui EikRead Journal Click Here
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Page No. 21 to 28
The Beauty of Green Branding: Way to the Future
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
Purpose – This paper aims to explore how green branding towards beauty products can influence brand effect from the perspective Malaysian customers. The paper also aims to examine the components impact of green brand awareness, brand image, brand credibility, brand community and brand engagement and their positive relationship between them. This research study focuses on...
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Authors Vincent Wee Eng Kim, Thinavan PeriyayyaRead Journal Click Here
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Page No. 29 to 36
Is Youth Brand Conscious
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
This research was conducted to gauge the perception about the more brand conscious gender, awareness regarding the quality, effect of brand name, if brand consciousness is good and whether youth has become more brand consciousness in the recent years or not. The questionnaires were got filled by students of different universities. The results revealed that among the two females are more ...
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Authors Hafiz.M.Ahmed, Amir Razi, Junaid Ilyas, M.Burhan Bhatti, M.Khalil Moin, Saqib Haseeb, Salman AliRead Journal Click Here
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Page No. 37 to 40
Evaluating Significance of Marketing in Indian IT Companies Using DEA
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
Information technology, and the hardware and software associated with the IT industry, are an integral part of nearly every major global industry. The information technology (IT) industry has become of the most robust industries in the world. IT, more than any other industry or economic facet, has an increased productivity, particularly in the developed world, and therefore is a key driv...
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Authors Mr. Omdeep Gupta, Dr. P.C. Kavidayal, Dr. R.C. MishraRead Journal Click Here
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Page No. 1 to 14
Marketing of Transport Services and Millenium Development Goals; the Case of Keke Napep Initiatives in Lagos, Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 5
This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between the initiative and (1) poverty level (2) standard of living and (3) level of unemployment. The ...
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Authors Ogunnaike Olaleke Oluseye, Olorunyomi, BankoleRead Journal Click Here
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Page No. 15 to 20
New Information and Communication Services Companies
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 4
This study identifies and analyzes the use of New Information and Communication services companies in Brazilian state of Santa Catarina. We have surveyed 14 companies of all sizes and segments. The study design was exploratory and descriptive and uses qualitative approach. Anon-probability sampling has been adopted and the information was collected through structured non-disguised interv...
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Authors Edson Pacheco Paladini, Douglas GimenezRead Journal Click Here
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Page No. 19 to 28
Estimation of Equity Risk Premiums (ERP) in an Emerging Stock Market: The Nigerian Case
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 4
Obviously the equity risk premium (ERP) is an important parameter in finance, more especially in fixing the cost of equity capital and giving values to assets. However, its estimation has challenged academics, analysts and other practitioners in the field of finance as to which of the estimation approaches presents the best result for practical application. It was also observed that most...
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Authors E. Chuke NwudeRead Journal Click Here
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Page No. 29 to 37
To Examine Whether There is Any Significant Difference in Brands’ Preference of Talcum Powder Used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India.
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 4
The present study aims at analyzing whether there is significant difference in brands preference among five main brands of talcum powder used by the customers of the four major cities of the state of Uttar Pradesh in India. In this study a set of its 240 sales samples each in every city under study was examined through the retailers and found to be allocated among four communities i.e. H...
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Authors Dr.Abhimanyu KumarRead Journal Click Here
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Page No. 7 to 10
Resources and Capabilities Development of Musicians: The Case of the School of Higher Sacred Music of the Archdioceses of Guadalajar
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 4
The aim of this paper is to analyze the labor market of the musicians in the Archdiocese of Guadalajara, from the resource-based view. It begins with question of what it means to be a musician in Mexican society. The research method used is to review literature in the cultural and labor field. The main conclusion is that the Archdiocese of Guadalajara as a company invests in training hum...
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Authors Dr. Josu00c3u00a9 G. Vargas-Hernu00c3u00a1ndezRead Journal Click Here
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Page No. 1 to 6
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A Rising Tide Lifts all Boats
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 3
Purpose: The paper aims at finding out the movement of certain macro-economic variables in India. The variables are FDI inflow, GDP, Market rate and CPI Inflation rate. Design/Methodology: To study the linear relationship, the paper uses simple correlation coefficient and coefficient of determination. Along with it, for further prediction regression analysis is used. For an overview, mea...
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Authors Ms.Ananya Mitra, Ms. Shradhanjali PandaRead Journal Click Here
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Page No. 29 to 31
Comparative Study on Brand Loyalty in Kenya and India Consumer Softdrinks Markets
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 3
This study sought to establish and compare the loyalty characteristics among the soft drinks consumers in Kenya and India. The study locations were in Barat on University, Kenya and Mahatma Gandhi University in Kerala, India. An ex post facto survey research design was employed and the target population was young consumers who were sampled from the local universities in both countries. T...
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Authors Dr. Jairo Kirwa Mise, Prof .Chandrasekeran Nair, Odhiambo Odera, Prof .Martin OgutuRead Journal Click Here
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Page No. 23 to 27
The Impact of Organizational Change on the Marketing Strategies of Change (A Field Study in the Jordanian Commercial Banks)
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 3
This study investigates the impact of organizational change on the marketing strategies of change in Jordanian commercial banks.It aims to identify the forms of change that face the banking business, as well as the marketing strategies of change adopted to deal with any occurring form of change that affects banking business.This study seeks to clarify the most recurrent types of organiza...
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Authors Dr. Mahmod Jasim Alsamydai, Dr.Husam Mustafa Alnaimi, Dr.Abdula Azez Badir Alnidawy, Dr. Hassan Salim Al-KasasbehRead Journal Click Here
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Page No. 1 to 13
What Defines Success: Analysis of Pakistan Telecom Industry
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 3
Extensive study and in depth interviews with the management of telecom stated different factors that identify top performers from average performers in the telecom sector. Certain globally recognized factors required to outstand as a company are still valid for MNC’s operating in Pakistan, whereas contextual factors cannot be overlooked. Mobilink is conscious about its o...
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Authors Dr. Sara Khan, Saif Ur Rahman, Hira AminRead Journal Click Here
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Page No. 15 to 22
