E: Marketing (168)
GJMBR: E
The Effect of Household Income and Heath Care Access on Youths Nutritional Status in Mumbai Metropolitan Region
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 7
Youths should have access to education, nutrition and health care. Educated and healthy youths help nation to develop fast. Mumbai Metropolitan Region is most developed region of India. But the prevalence of malnutrition is widely viewed across slums in region. The incidence of malnutrition is increasing with increase in age among youths. The parent’s lower educational a...
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Authors Sanjay RodeRead Journal Click Here
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Page No. 45 to 56
Effectiveness of Push (SMS) Service: A Study on Grameenphone and Airtel Subscribers of Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 7
The rapid increase of the use of mobile phones has created a new channel for marketing. SMS Marketing can be an effective medium of advertising in Bangladesh. The use of Short Messaging Service (SMS) has become more important to access potential customers through their mobile phones. The purpose of this paper is to measure & compare the effectiveness of push (SMS) service between Grameen...
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Authors Md. Touhidul Islam, Md. Asfaqur RahmanRead Journal Click Here
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Page No. 17 to 43
Customers Loyalty Increase as Effective Tool of Sale Promotion
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
In the global world the competition in the business sector motivates the companies to pursue the goal of increasing the competitive advantage and keeping the constant growth. Marketing professionals state that a modern company has to create and support a long-term relationship with its buyers. This relationship will safeguard the company from losing its market share and the kept loyal bu...
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Authors Margarita IsoraiteRead Journal Click Here
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Page No. 33 to 38
Brand Recall for Product Placement in Hindi Movies
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 7
In present era, media fragmentation and proliferation has directed advertisers’ interest in developing more effective ways to communicate with consumers. So they are moving with the new concept of promotion named product placement. In this paper, researchers try to study the impact of movie genre, product placement type, and viewer gender on audiences’ r...
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Authors Prof. Chirag R. Patel, Dr. Pankajray V. PatelRead Journal Click Here
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Page No. 9 to 15
Service Quality and Customer Satisfaction: The Case of Cellular Phone users of Ethio-Telecommunications in Ambo Town
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 7
The study is conducted on quality of service delivery and its effect on customer satisfaction in the case of Ethiotelecom in Oromia region in Ambo area on mobile telephone users. This study tried to provide relevant factors that cause customers to respond about mobile phone services delivered by Ethio-telecom. The research approach employed for the study is mixed approach i.e. both quali...
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Authors Daniel Tadesse TuluRead Journal Click Here
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Page No. 1 to 7
Strategic Service Factors Leading to Grameenphones Success
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
With the rapid development of telecommunication industry and usage rates of mobile phone users in Bangladesh truly it is significant to know whether the customers are satisfied with the service of their operator or how the operators think to provide better service to attract its valued customers. In this study, we have examined the determinants of customer satisfaction and loyalty condit...
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Authors Md. Asfaqur Rahman, Md. Hasebur RahmanRead Journal Click Here
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Page No. 49 to 57
Information Quality in Customer Relationship Management
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
The most essential and fundamental key to any successful customer relationship management (CRM) investment is information quality. Even the most sophisticated system in the world will ultimately fail without high quality information residing within the system. In today’s business world where information is the ultimate currency, the higher quality the information, the mo...
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Authors Raouia HannachiRead Journal Click Here
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Page No. 39 to 48
The Review of Contemporary Branding Techniques that can Influence Current Consumer Buying Behavior
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
This paper intends to discuss and understand contemporary branding techniques in marketing that can influence current consumer buying behavior. By thoroughly examining and understanding the way consumers feel about and perceive brands that influence their buying decisions, companies can adapt to the particular markets they are trying to serve, and promote their brand products using the m...
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Authors Ooi Jin , Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 59 to 63
Relationship of Export Market Orientation, Selected Export Strategy, and Export Performance: An Empirical Study
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
Since its introduction, market orientation (MO) has emerged as a major construct within the strategic management literature. Efforts have also been made to extend the concept into export operations. In contrast to MO, empirical studies of export market orientation (EMO) is relatively limited, and most of the studies tend focus on the direct causal relationship between EMO and performance...
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Authors B. Peter HoangRead Journal Click Here
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Page No. 25 to 32
Influence of Social Media on Brand Consciousness: A Study of Apparel in Karachi
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
The world is moving at a fast pace, everything changes quickly. Now a day people love to being brand conscious due to meet their circle status. With increasing social mobility the street trends are going to be outdated, consumers want to be socially accepted and for this following the latest trends through latest sources such as social media. The subsequent paper endeavors to gauge the i...
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Authors Sobia Siddique, Muhammad Zaki RashidiRead Journal Click Here
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Page No. 9 to 23
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Retail Store Merchandise Assortment and Display and their Influence on Consumer Impulse Buying Behaviour in North-west Nigeria.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 6
This paper determined the influence of retail store merchandise assortment and display on consumer impulse buying behavior in north-west Nigeria. Two specific purposes were set with two research questions to guide the study. Two null hypotheses were formulated for the study and were tested at .05 level of significance. The study was conducted in 10 Colleges of Education in North-west Nig...
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Authors Effiong Edet Asuquo Ph.D,Paul B. Igbongidi Ph.DRead Journal Click Here
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Page No. 1 to 7
The Role of Cooperative Society for Marketing Agricultural Products in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
Bangladesh is a developing country and agriculture is the main largest sector of the economy. About 80% people are directly or indirectly depended on the agriculture for their livelihood. This sector Contributes 35.47% to the Gross Domestic Product (GDP) and this sector provides about 63% employment for the workforce. Most of the farmers are illiterate and for that reason they do not hav...
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Authors ABM SiddiqueRead Journal Click Here
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Page No. 57 to 68
The Usage of Lric Model Regulation for Access Relevant Markets in Economically Small Countries
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
The aim of the article was answer the main research question if ex ante regulation using LRIC (“Long run incremental costsâ€Â) model is appropriate for Access relevant markets regulation on economic small markets, especially in time of NGN (next generation networks). LRIC model is the strongest regulation which can be imposed by regulators in some EU country. E...
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Authors Dr. Andrej MihevcRead Journal Click Here
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Page No. 47 to 55
Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
In recent time, we have witnessed that the World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. This poses some serious questions about the survival, growth and maintaining the sustainable development. The tempo of development for the Indian banking industry has b...
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Authors Rajeev Kumar, Dr. Anil MittalRead Journal Click Here
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Page No. 39 to 45
