E: Marketing (168)
GJMBR: E
Service Quality and its Relationship with Customer Satisfaction and Loyalty in a Saudi Arabian Automobile Company
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
The main aim of this study was to examine the relationship between service quality, customer satisfaction and customer loyalty in the context of aSaudi ArabianAutomobile Company (SAACO). Spearman correlation analysis indicated that all quality dimensions have significant positive effect on both customer satisfaction and customer loyalty. A questionnaire was personally distributed to 140 ...
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Authors Minwir Al-Shammari, Ahmad Samer KaninaRead Journal Click Here
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Page No. 13 to 21
Identification of the Key Factors Affecting the Adoption of Mobile Phone Gaming: A Study in the Context of Bangladesh.
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
In recent years the use of mobile phones and smart phones have become more widespread and continue to grow significantly and almost half of the population of the earth now use mobile communications. The mobile telecommunications industry is a key driver of both economic and social development across the globe and it is one of the most transformational industries in the world today, enric...
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Authors Md.Farijul Islam, Md. Mostafizur Rahman, Md. Mainuddin & A. N. M. M. H. ChowdhuryRead Journal Click Here
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Page No. 1 to 11
The Insider Trading in the European Union Law
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
Insider trading is the negotiation in stock market misusing privileged information by people who are in exclusive position to access to such information, should be informed the market as a "relevant fact", except in an ongoing operation, on which a legitimate interest to keep reserved is held. They are called corporate insiders. The determination of the legal system of the international ...
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Authors Gloria Esteban De La RosaRead Journal Click Here
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Page No. 65 to 66
The Review of Alibaba’s Online Business Marketing Strategies which Navigate them to Present Success
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
Alibaba has become the largest online and mobile commerce company in the world in just a few years and barely anyone expected it to be so successful. It has provided numerous business opportunities for small and medium enterprises to leverage the innovative technology to compete more efficiently domestically and globally. This study does not attempt to describe Alibaba as a perfect busin...
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Authors Rashad Yazdanifard, Merveen Tan Hunn LiRead Journal Click Here
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Page No. 33 to 39
Green Marketing: It’s Influence on Buying Behavior and Attitudes of the Purchasers towards Eco-Friendly Products
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
As time goes by Consumers tend to be more aware about the environment and this have changed their attitude and perceptions towards the environment. The fact that consumers are exposed to open information about the harmful products and their long term effects on the environment, this has affected their purchasing decision, and not to mention that consumers are stepping forward towards the...
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Authors Aman Diglel,Rashad YazdanifardRead Journal Click Here
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Page No. 11 to 17
Relationship Marketing vs. Internet Marketingï¼› Which One Contribute to Gain Higher Level of Consumer Loyalty
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
Under intense and rapid change of marketplace, researchers have been studying the key factor for firms and organizations to survive in the market. Customer loyalty has been a key factor and a recently researched topic in maintaining the competitiveness of the organizations. This article is going to discuss about customer loyalty in relationship marketing and internet marketing. It also a...
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Authors Lim Wen Shien,Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 41 to 48
Does Gender Play a Role in online Consumer Behavior?
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
Electronic commerce (online shopping) is increasing in popularity nowadays due to the popularity of computer usage and the prevalence of internet. Electronic commerce can produce numerous benefits to both sellers and consumers. Hence, the study of online consumer behavior can generate a better online atmosphere to facilitate greater profit to sellers and better online purchasing experien...
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Authors Pei Ling Lim and Rashad YazdanifardRead Journal Click Here
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Page No. 49 to 56
How does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing via Social Media?
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
In this digital era, anything catchy and amusing can turn into a trend or viral phenomenon with the help of social media, reaching out and impacting a large number of people. For example, Harlem Shake meme, Gangnam Style song by Psy, The Fox song by Ylvis and ALS Ice Bucket Challenge. The main focus of this paper is to study how the ALS Ice Bucket Challenge can turn from simply a dare ga...
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Authors Agnes Ng May Phing, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 57 to 64
A Study of Customer Perception towards Service Quality of Life Insurance Companies in Delhi NCR Region
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
Economic performance of insurance companies is the outcome of customer’s satisfaction and their perception on service quality of the insurance service provider. The present study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from 139 respondents from Delhi NCR Region. Th...
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Authors Dr. Shamsher Singh, Dr. Naveen J Sirohi. Ms. Kumkum ChaudharyRead Journal Click Here
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Page No. 19 to 31
Measure the Extent of Customer Satisfaction for the Quality of Banking Services Offered By Iraqi Commercial Banks (Government and Private In Baghdad)
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
This study has focused on measuring the extent of customer satisfaction with the quality of banking services offered by Iraqi commercial banks (government and private in Baghdad). This study is divided into five axes each axis corresponds to each one of the research hypotheses. It has been applied a questionnaire consisting of (45) questions which included: questions from (1-15) concerni...
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Authors Rudaina Othman Yousif, Suaad Abdulfattah AlbairootiRead Journal Click Here
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Page No. 1 to 10
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Carioca Soccer Mascots in the Jornal DOS Sports Marketing Strategy
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 6
Admitting football as a fundamental element of the economy in capitalist society, we investigate the exploitation of its spectacle in the 1940s. Aiming primarily to stimulate consumption and identification of fans with their clubs, the cartoons of Jornal dos Sports here are analyzed to understand the economic dynamics around the sport. The clubs mascots created by cartoonist Lorenzo Mola...
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Authors Flavio Mota de Lacerda PessoaRead Journal Click Here
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Page No. 33 to 44
The Impact of Green Product on the Customer Purchasing Behavior: An Analytical Study on a Sample of the Technological Companiesat Amman
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 6
The aim of this study is to investigate the impact of green product on customer purchasing behavior, on a Sample of technological Companies in Amman. To achieve the research`s objectives the researcher used the descriptive analytical method because of its relevance to this kind of research. Research`s population consisted of the clients of (10) technological Companies, while the research...
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Authors Adeeb Du00e2u20acu2122amesRead Journal Click Here
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Page No. 27 to 32
Green Mobile Telecommunication:Assessment and Implementation A Consumer Perspective in Lebanon
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 6
Mobile telecommunications’ sector is one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications has a direct effect on the environment related to the usage (users’ behavior, network’s int...
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Authors Michel Zoghby, Nancy Kanbar, Atef HarbRead Journal Click Here
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Page No. 21 to 26
Macromarketing and Economic Development of Nigeria: A Conceptual Review
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 6
The economic development of a nation remains paramount to any government and this can be achieved through the activities of macromarketing. The study conceptually and empirically showed how the activities of macromarketing by firms in the area of retail, telecommunication and aviation had led to improvement in per capita income, standard of living, job creation, alleviation of poverty, i...
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Authors Anyadighibe, Joseph A., Ezekiel, Maurice Sunday, Awara, Nsobiari FestusRead Journal Click Here
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Page No. 17 to 20
