E: Marketing (168)
GJMBR: E
Les Facteurs Stimulant L’achatDes Consommateurs A L’egard Des Produits Contrefaits: Cas Des Medicaments Dans La Ville De Dschang-Cameroun
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 5
The phenomenon of counterfeiting and its consequences to the enterprises and the brands is a disaster which is very interesting in all economies. We are propose to determine the factors that are must often prominent on the behavior of the consumers on what concerns the buying of counterfeit drugs. In effect, this study was realized at the base of an interview of the sample of 250 persons...
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Authors Kayou Tayou Clu00c3u00a9mence; Ndeumen Angu00c3u00a8le Ghislaine; Mba Fokwa ArseneRead Journal Click Here
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Page No. 43 to 54
Facebook Addiction: A Study of Big-Five Factors and Academic Performance amongst Students of IUB
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 5
Purpose of study: Social networking sites have gained fame over the past few years. People have started to use them regularly. One Such site is Facebook which has become the centre of attention and has created an urge to explore certain issue among the researchers. This study investigates the affect of personality variables on face book addiction and if it has any negative effect on the ...
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Authors Shanayyara Mahmood, Umer FarooqRead Journal Click Here
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Page No. 55 to 70
Factors Influencing Consumer Buying Behaviour: A Case Study
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 5
Globally, the term, ‘marketing’ is not a new phenomenon. It has become the focal point of any business. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. The consumers aim at attaining optimum consumer surplus, be it durables or non-durables, while making such purchases to satisfy their w...
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Authors E. Thangasamy, Dr. Gautam PatikarRead Journal Click Here
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Page No. 37 to 41
Defining Demand Management
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 5
Purpose:Define demand management concept and provide a guidance for the preconditions that need to be in place in order for a company to implement demand management process with its suppliers and customers.Design/methodology/approach:Uses the systematic literature review divided into three stages: planning the review, conducting the review, and reporting the review.Findings: This study c...
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Authors Daniela De Castro Melo; Rosane Lucia Chicarelli AlcantaraRead Journal Click Here
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Page No. 1 to 11
A Study on Resource use Efficiency of Agricultural Input Factors with Reference to Farm Size in Three Revenue Mandals of Nellore District : Andhra Pradesh
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 5
Farm-size is of an extreme interest in agriculture. This has been much debated over what may be appropriate size of the farm because the size of the operating unit, as in the case of manufacturing industries, decisively affects the income from agriculture. Since the amount of income is dependent on the size of the farm, preponderance in small and tiny holdings is mainly responsible poor ...
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Authors Dr. E. Lokanadha Reddy, Dr. D. Radhakrishna ReddyRead Journal Click Here
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Page No. 13 to 21
Dialectical Model of Marketing Versus Trends and Fashions
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 5
Marketing is a completely developing paradigm. In spite of nearly metaphysical, esoteric, anti-scientifically approached trends and fashions are increasingly contributing to identify more elements bringing it closer to the science like a technology3. That is, an applied social science by establishing concepts and relations between Strategic and Tactic (operational) issues; its Identifica...
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Authors Jorge Enrique Garcu00c3u00a9s CanoRead Journal Click Here
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Page No. 23 to 35
Effectiveness of SMS Advertising (A Study of Young Customers in Bahrain)
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
Mobile advertising gives companies an opportunity to directly communicate with their consumers beyond the boundaries of time and space. Although mobile advertising is emerging as a promising advertising channel, its effectiveness is still uncertain and requires more investigation. This paper recruited 247 young mobile users in Bahrain and analyzed their reactions to and perceptions of SM...
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Authors Mohammed AlmossawiRead Journal Click Here
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Page No. 57 to 71
An Analysis of the Standardization and Global Localization on Cross-Cultural Management from Communication and Source of Conflict Point of View
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
Cultural factor is recognized as a vital influence to communication as well as the key to success for a business. Cultural awareness helps organizational firm more efficient while behave cross-culturally to the international market. Meanwhile, the global business’s environment has become excessively complex because of the continuous entry of new corporations and private ...
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Authors Foong Wei Yan, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 51 to 55
Celebrity Endorsement as a Marketing Tool
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
This paper explores the potential of celebrity endorsements as a marketing tool. In today’s competitive market, companies and brands strive to distinguish themselves from the rest and gain leverage. Celebrity endorsement has been the popular choice for them to connect with potential customers and create awareness for them in the market. Here it is discussed how and why c...
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Authors Lim Siew Foong, Rashad YazdanifardRead Journal Click Here
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Page No. 37 to 40
Creative Advertising; What is it and can it Create Positive Brand Images and Purchasing Possibilities?
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
This paper studies the meaning of creative advertising and can it create positive brand images and purchasing possibility. It discusses about how an advertisement qualifies as creative according to past researches, the elements involved in the qualifications, how it works and if it works. This paper also looked into the barriers of creative advertising which involves consumersâ€...
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Authors Gan Foon Yoong, Rashad YazdanifardRead Journal Click Here
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Page No. 19 to 24
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The Importance of Managing Customer Service, Safety Quality and Benchmarking of Airports and Airlines to Enhance the Performance and Customer Loyalty
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
Customer service, safety quality and benchmarking are all important aspect that airports and airlines should take into account. There are several importance, drawbacks and ways to manage each of these components .It has been found that all these three components are interrelated to one another, somehow to promote better performance. This is because with benchmarking, an airport or airlin...
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Authors Ngaveena Davahran, Dr. Rashad Yazdanifard,Read Journal Click Here
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Page No. 1 to 8
Factors Affecting Customer Satisfaction on Grameenphone Users in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 3
Mobile telecom sector in Bangladesh has reached at a desired level. Competition in this industry intensifies the urgency of making customer satisfied for corporate profitability and survival in a competitive marketplace. This case study is conducted on 140 Grameenphone (GP) users in Bangladesh. The Study reveals that customer extended in respect of age, income, education. Major part of c...
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Authors Md. Hasebur Rahman, Md. Redwanuzzaman, Md. Masud-Ul-Hasan, Md. Asfaqur RahmanRead Journal Click Here
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Page No. 57 to 66
Organizational Change Mishaps Inspires the Entrepreneurship Spirit
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 3
The purpose of this paper is to examine organizational change initiatives that have led to misleading job expectations. Due to scarce resources, employees are overwhelmed with unrealistic work expectations, which have led to job dissatisfaction in the workplace. Unfortunately, employees are unable to make swift career changes which eventually lead to frustration. In so doing, with limite...
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Authors Orlando Rivero, D.B.A.Read Journal Click Here
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Page No. 53 to 55
Segmenting Indian Consumers: A Psychographic Approach
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 3
Segmentation is the need of modern marketing because to serve the entire market is no more profitable. The very first step of market segmentation is to identify which variables are most important to segment or to group the customers into homogeneous groups. Usually more than one variable is used to give the description of market segments. The most common variables used are demographic, g...
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Authors Dr. Kiran Mor, SulekhaRead Journal Click Here
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Page No. 33 to 43
