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Product Perceived Quality and Purchase Intention with Consumer Satisfaction
Asma Saleem, Abdul Ghafar, Muhammad Ibrahim, Muhammad Yousuf,Naveed Ahmed
Volume 15 Issue 1
Global Journal of Management and Business
Volume 15 Issue 1
Global Journal of Management and Business
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.
