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The Impact of Application Green Marketing Criteria on the Marketing Performance
Dr. Abdullah Mohammad Al-Hersh, Dr. Abdelmoti Suleiman Aburoub
Volume 15 Issue 2
Global Journal of Management and Business
Volume 15 Issue 2
Global Journal of Management and Business
The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its operations .
