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A Theoretical Approach to Customer Relationship Managment and Communication
Yakup Durmaz, Esra Cu00c4u00b1kmaz,Ercan Ince
Volume 15 Issue 3
Global Journal of Management and Business
Volume 15 Issue 3
Global Journal of Management and Business
Nowadays customer relationship management process is a marketing approach used by various businesses. Management of customer relations provides businesses with great profits, especially in the case of gaining superiority in competition. This approach represents a process in the first place. It should be applied in an efficient and successful way by businesses. Moreover, ensuring customers’ satisfaction while providing them with products and services plays a crucial role in increasing the profit rates. The efficiency level in communication among employees and customers forms one of the most important implementations enabling costumer satisfaction.
