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How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?
Fong Mun Yee, Dr. Rashad Yazdanifard
Volume 15 Issue 4
Global Journal of Management and Business
Volume 15 Issue 4
Global Journal of Management and Business
This paper discusses about how the consumers are affected by “sight†and “hearing†type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a failure if the strategies do not fit the brands or market segments.
