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Explaining Customer Orientation and Entrepreneurial Orientation on Performance of SMEs: Evidence from China and Korea
The basic research, which reveal the business results although were influenced by the Strategic orientation. The main subjects of the research is the developed country, such as company of America and Europe. Conversely, for the Asian countries, the research is not sufficient, especially, China and South Korea. Also the research of Small-and Medium-sized Enterprises (SMEs) are inadequate. Because of these reason, the research chose the SMEs as the main research subject. The majority of the basic research, which is the customer orientation as the background, divide into two concepts, business orientation and the SMEs of China and South Korea.
