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Consumer Preference Coca Cola versus Pepsi-Cola
Dr. Abdul Munam Jamil Paracha, Muhammad Waqas, Ali Raza Khan, Sohaib Ahmad
Volume 12 Issue 12
Global Journal of Management and Business
Volume 12 Issue 12
Global Journal of Management and Business
This study is conducted between two global giants Coca Cola & Pepsi-cola. This research paper is basically a comparative study of two well known competitors in beverage industry of Pakistan which are Pepsi Cola & Coca Cola. The primary purpose of this paper is to find out which company is leading the market. This research required us to conduct the consumer research on why they chose the drink. To find out the factors & reasons that influence to choose their preferred drink.
