- Home
-
Board
- Editorial Board
- Apply For Reviewer
-
Research Publishing Standards
- Guidelines
- Peer Review Policy
- Short Guide to New Editors
- Retraction Guidelines
- Research Institute
- Recommendations for the Board of Directors
- Editor Research Audit and Service Assessments
- Guidelines for Journals Publishers
- Code of Conduct for Journal Publishers
- Commandment in Social Media
- Suggestions
- Authorship Disputes
- Rights and Responsibilities
- Editors Home
- Visibility
- Information
- Apply for Editorial
- About
- Call for Paper
- Research Community
-
Journals
- Computer Science
-
Medical Research
- A: Neurology & Nervous System
- B: Pharma, Drug Discovery, Toxicology & Medicine
- C: Microbiology & Pathology
- D: Radiology, Diagnostic Imaging and Instrumentation
- E: Gynecology & Obstetrics
- F: Diseasescancer, ophthalmology & pediatric
- G: Veterinary Science & Veterinary Medicine
- H: Orthopedic & Musculoskeletal System
- I: Surgeries & Cardiovascular System
- J: Dentistry & Otolaryngology
- K: Interdisciplinary
- L:Nutrition and Food Science
- Engineering
- Science Frontier Research
- Management
-
Human-Social Science
- A: Arts & Humanities psychology, public administration, library sciences, sports, arts, media, music
- B: Geography, Environmental Science & Disaster Management
- C: Sociology & Culture
- D: History, Archaeology & Anthropology
- E: Economics
- F: Political Science
- G: Linguistics & Education
- H: Interdisciplinary
-
Fellow
-
Support
Account
×
Some Emerging Research Areas in Marketing
Dr. Rana Muhammad Umar, Salman Saleem, Hina Usman
Volume 12 Issue 13
Global Journal of Management and Business
Volume 12 Issue 13
Global Journal of Management and Business
The purpose of this study is to explore the emerging research areas in marketing. The literature from the various journals is reviewed to find out the evidence from different contexts that which areas are gaining the attention of researchers. On the basis of literature review, the first part of study explains how to find out an emerging research area in particular discipline as well as emerging trends in research in different areas of marketing. 2nd part the study focuses on the theory development and argues that the theory development in marketing has been neglected throughout in different paradigms of management. And at the end the remarks of the authors are concluded.
