E: Marketing (168)
GJMBR: E
Knowledge-Driven Decision Support System based on Knowledge Warehouse and Data Mining for Market Management
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
Over the recent years, a great interest has appeared in studying " knowledge warehouse (KW) , decision support system (DSS) , data mining (DM) , and knowledge discovery process in database (KDD)" , taking into consideration that each of these fields is related to and influenced by the others. In order to manage an enterprise resources, there is a necessary need to build a DSS which helps...
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Authors Dr. Murtadha M. Hamad, Banaz Anwer QaderRead Journal Click Here
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Page No. 35 to 41
Measuring Service Quality of Internet Service Providing Firms in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
This study integrates past research and proposes a framework for measuring service quality of internet service providing firms in Bangladesh. The paper highlights the overview of internet service providing firms and identifies some features that are considered by Bangladeshi consumers for using internet service with the help of simple arithmetic mean method. Attempts have been made in th...
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Authors Meher Neger, Bulbul Ahamed, Khaled MahmudRead Journal Click Here
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Page No. 23 to 28
Private Label – Retailers’ Competitive Strategy
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
In today’s market conditions there has been an increase in the power of retailers in the distribution channels for consumer goods; at the same time the competition between them has been intensified. Retail chains permanently explore and identify the sources of competitive advantage in order to benefit from them. This article focuses on retailers’ private...
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Authors Prof. Dr. Mariyana BozhinovaRead Journal Click Here
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Page No. 29 to 33
Reactions to a Price Increase: What Makes it Seem Fair
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
Purpose – This study intends to investigate if the Basic Fairness Model (Rutte and Messick 1995) is supported across cultures in Brazil, Germany and the United States. Design/methodology/approach - To test the model across cultures, structured focus groups were conducted in Germany, Brazil and the United States. Findings - The Focus groups generally supported the basic f...
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Authors Sarah Maxwell, Veronica F. Mayer, Hans H. Stamer, Herman Diller, Marcos G. AvilaRead Journal Click Here
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The Impact of Adopting Electronic Trading System on the Performance of Amman Stock Exchange
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 11
This study aims to highlight the impact of adopting electronic trading System on performance of the Amman Stock Exchange (ASE) represented in the (value traded) and (market capitalisation) where, for the implementation of that, secondary data were collected from (taken from the monthly statistical bulletins of the Stock Exchange) related to the study variables, where an analysis of the d...
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Authors Nawaf Al-Ghusin, Najeb Masoud, Nabil Al NasserRead Journal Click Here
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Page No. 1 to 8
The Relationship between Church Marketing and Church Growth: Evidence from Ghana
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
This paper explores the impact of church marketing and its effect on church attendance growth. Evidence was gathered from the analysis of a randomly-drawn sample size of 132 which involves 12 pastors, and 120 members from six charismatic churches. Results from the calculated Pearson correlation indicates that positive relationship exist between ‘church promotionâ€...
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Authors Sarpong Appiah, Dr. Gabriel Dwomoh, Mrs. Lydia Asare KyireRead Journal Click Here
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Page No. 9 to 16
Corporate Marketing Planning
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
Corporate marketing planning is the process by which an organization sets its long-term priorities regarding products and markets in order to enhance the value of the overall company. It is in corporate strategy, management identifies the business in which the company will be involved in the future by specifying the range of markets to be served and the kinds of products to be offered. I...
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Authors Dr. Orok B. ArreyRead Journal Click Here
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Page No. 17 to 21
Demographic Variables as Antecedents of Service Quality and Purchasing Intention Aspects in Retailing
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
This study is done to examine the perceived service quality and purchasing aspects in various retail stores. This study becomes an important study as it helps in examining the differences among many variables of perceived service quality and purchasing aspects in retailing across the various demographic profiles. This study was carried out in three states. These three states are Delhi, H...
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Authors Ajmer SinghRead Journal Click Here
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Page No. 63 to 69
An Investigation of Consumer Buying Behavior for FMCG: An Empirical Study of Rural Haryana
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
In India more than 72% population is living in villages and FMCG companies are famous in selling their products to the middleclass households, it means rural India is a profitable and potential market for FMCG producers. Rural consumers’ incomes are rising and willing to buy the products which improve their lifestyle. Producers of FMCG have to craft their marketing strat...
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Authors Sulekha, Dr. Kiran MorRead Journal Click Here
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Page No. 41 to 51
Regulated Agricultural Marketing System for Economic Development of Jajpur District in Orissa (India)- An Empirical Analysis
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
Agriculture has played a key role in the process of socio-economic development of our country.Agriculture has all along been the most crucial sector of the Indian economy and even today agriculture and allied activities make the single largest attribution to Gross Domestic product accounting for nearly one fourth of the total. In Odisha, both Agriculture and Animal Husbandry provides emp...
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Authors Sudarsan Prusty, Dr. Parsuram Biswal, Dr. Priti Ranjan HathyRead Journal Click Here
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Page No. 13 to 33
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Revisiting the Issue of Marketing Education and Professional Practice in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 10
This paper explains the historical development of marketing education and professional practice in Nigeria, it considers the marketing problems and advanced recommendations towards solving the numerous challenges. Emphasis was on the marketing curricular in Nigeria tertiary institutions. Also the important issue of the relationship between the marketing education and the marketing profes...
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Authors Ayozie Daniel, Ajibola RamanRead Journal Click Here
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Page No. 1 to 8
A Study on Retailer Role in Selected Dairy Industries
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 8
airy industry is alarmingly developing in the present day economy due to its contribution to the economy and rural poor people by providing an opportunities to uplift them by generating additional income. Since ages, Dairy industry has been practiced as a rural cottage industry. Among the 70 million rural population in India during 2001, 37% are landless. These landless and small farmers...
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Authors Dr. Trilochan NayakRead Journal Click Here
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Page No. 7 to 13
Service Quality: A Critical Literature Review
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 8
Service quality has been the subject of considerable interest by both practioners and researchers in recent years (Parasuraman et al 1985). An important reason for the interest in service quality by practitioners results from the belief that this has a beneficial effect on bottom-line performance for the firm. The purpose of this paper is to provide a review of the SERVQUAL research on s...
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Authors Roxana HendersonRead Journal Click Here
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Page No. 1 to 5
Using Structural Equation Modelling to Evaluate the Service Quality, Satisfaction and Customers Loyalty inHypermart Department Store, Bangkalan, Indonesia
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 8
The aim of this research is to investigate the relationships among service quality, satisfaction, and customer loyalty in a department store context. The sample consisted of 198 respondents who had visited the Department store of Hypermart in Bangkalan Town Square. A structured questionnaire, with a five-point Likert scale, was used. Confirmatory factor analysis (CFA) and structural equa...
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Authors Pribanus WantaraRead Journal Click Here
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Page No. 29 to 36
