E: Marketing (168)
GJMBR: E
The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
As the world market becomes increasingly competitive, a variety of sales promotion techniques need to be implemented by marketers in order to stand out among their competitors. Overtime, as consumers become increasingly sensitive towards the sales promotion strategies, marketers need to identify the most suitable sales promotion strategy to be implemented in their products (i.e.: monetar...
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Authors Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 33 to 37
What Internal and External Factors influence Impulsive Buying Behavior in Online Shopping?
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
Impulsive buying behavior can be considered as a way of increasing profit of marketers. Nowadays, the popularity of electronic commerce has gained more attention from researchers and marketers as well. Hence, studying the causes of online impulsive buying behavior is necessary as such study may generate certain innovative ideas or strategies to marketers to increase profit from online ma...
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Authors Pei Ling Lim, Rashad YazdanifardRead Journal Click Here
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Page No. 25 to 32
Green marketing: A Study of Consumers Buying Behavior in Relation to Green Products
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
Environmental issue is a sizzling topic nowadays as almost every country’s government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the to...
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Authors Wong Fui Yeng, Rashad YazdanifardRead Journal Click Here
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Page No. 17 to 23
Research on the Fragility of the Production Network in East Asian Region and the Industrial Development Strategies of our Country
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 5
With the changing of international division pattern, the economy in East Asian Region has broken through the traditional “mode of wild goose travel†and formed a new type of East Asian production network, which has become an important part of the global production network. China, as the core of the production network in East Asia, has increased in trade in th...
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Authors Cheng XinxuanRead Journal Click Here
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Page No. 1 to 16
How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
This paper discusses about how the consumers are affected by “sight†and “hearing†type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a fa...
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Authors Fong Mun Yee, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 17 to 22
The Review of the Effectiveness of Celebrity Advertising that Influence Consumer’s Perception and Buying Behavior
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
This paper intends to appraise and understand celebrity advertising and its effectiveness. By deeply examining and addressing the components of celebrity advertising, the advantages and disadvantages associated with it, and the elements of successful and unsuccessful implementations, it will be clear that with a compelling and logical celebrity-brand fit, the application of celebrities a...
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Authors Ow Wen Han, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 23 to 29
The Review of The Ugly Truth and Negative Aspects of Online Dating
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
Millions of people are using online dating sites to seek for partners in this era of digital technology. Dating sites are commonly used by people all around the world. There are various risks of meeting potential mates online. This paper investigates the negative impacts brought by online dating, and to what extent do they affect online users. It is discovered that there are eight main h...
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Authors Angel Wong An Kee, Rashad YazdanifardRead Journal Click Here
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Page No. 31 to 36
Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
This paper examines how television advertisement is linked with children’s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child’s early home environment and parental behaviors. In Sri Lanka, Parent ââ‚...
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Authors Dilogini. K, S. ShivanyRead Journal Click Here
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Page No. 5 to 15
The Review of Subsidies Removal for Fuel, Implementation of New Taxation System, and Drawbacks of Green Investment as the Impacts of Falling Oil Price in Malaysia
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
The purpose of this research is to review of subsidies removal for fuel, implementation of new taxation system, and drawbacks of green investment as the impacts of falling oil price in Malaysia. To identify the impact of oil price falls and fully deregulated system of retail fuel product for consumers and how it affects the current consumer behaviors and purchasing pattern in Malaysia. F...
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Authors Lim Che En, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 1 to 4
Assessing the Quality of Work Life of Garment Workers in Bangladesh: A Study on Garment Industries in Dhaka City.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
This paper caters to assess the satisfaction level of garment workers with their quality of work life highlighting the garments inside the Dhaka city in Bangladesh. The study includes20 garment industries in Dhaka city at random using lottery technique. Approximately 12 workers have been selected from each of the factories. Data have been collected using a structured questionnaire. The r...
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Authors Md. Enamul Haque, Md. Sohel Rana, Md Zainal AbedinRead Journal Click Here
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Page No. 63 to 74
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Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of Airtel B...
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Authors Md. Zainal Abedin, Laboni FerdousRead Journal Click Here
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Page No. 75 to 91
Measuring Service Quality Level of Tuition Providers in Bangladesh: A Study on S@ifurs.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
The study investigates and measure the service quality level of S@ifur’s through SERVQUAL-model statements (Parasuraman et al, (1990),that means that we measure customer expectations and customer perceptions and make a comparison between different areas of service given by the organization. To do this Five-Point Likert Scale has been used to survey customers. The study a...
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Authors Md. Zainal AbedinRead Journal Click Here
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Page No. 45 to 61
Influences of Television Advertisement on Childrens Behavior: An Experences base Study
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
This paper examines how television advertisement is linked with children’s behavioral in today’s children from Jaffna district after the post-war market situation. We examine whether these children paying attention television on advertisements are influenced with characteristics of the child’s early home environment and parental behavior...
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Authors Dilogini. K, S. ShivanyRead Journal Click Here
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Page No. 37 to 43
Comparison of Customers Perception of Quality, Degree of Satisfaction and Behavioral Intentions in Retail Outlets
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
This study is conducted to compare the level of perceived service quality, customer satisfaction and behavioral aspects across the various stores in India. Researcher selected seven stores from various organized stores. The selection of the stores is done on the basis of judgemental basis. The seven stores are in the analysis of various outlets like Reliance Fresh, Big Bazaar, SpencerÃ...
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Authors Dr. Ajmer SinghRead Journal Click Here
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Page No. 29 to 36
