Assembly line balancing is to know how tasks are to be assigned to workstations, so that the predetermined goal is achieved. Minimization of the number of workstations and maximization of the production rate are the most common goals. This paper presents the actual case different components manufactured at industries in which productivity improvement is a prime concern and there is a necessity for balancing the operations at various strategic workstations in order to apply group technology and minimize the total production cost and number of workstations.

Today’s green supply chain management (GSCM) has become a protective approach to increase awareness against SCMenvironmental impact. Green strategies have become vital issue for companies to gain environmental sustainability .last year’s research shows that the production, transportation, storage and consumption of all these goods related environmental aspect such as emission of greenhouse gases. This paper focuseson the design, planning and controlling in supply chain for transportation and facility. There are several methods for solving multi-objective linear programming (MOLP) models, among them we use the fuzzy programming approaches to solve bi-objective model on the other hand weusetriangular fuzzy number to translate the subjective human perception into a solid crisp value and utilize the fuzzy number approach for uncertain demands .one numerical example is presented to show that our proposed method.

Reading attitudes and beliefs about reading competency are thought to affect reading frequency, and thus exert an indirect influence on reading achievement.This study examines student attitudes and beliefs concerning recreational and academic reading among a large sample (N = 14,315) of urban middle and high school students (grades 7 to 12).Contrary to previous findings on elementary age students, the present study found that positive attitudes toward reading do not appear to decline as students get older, nor does the gap in positive attitudes widen between good and poor readers.Consistent with other research, beliefs about reading competence were stable or rising in high school.Girls were found to have more positive attitudes toward reading than boys, and students with higher self-reported English/reading grades had substantially higher levels of reading motivation and reading self-efficacy.Implications for theories of reading attitude formation, reading self-efficacy, and reading instruction are discussed.

Purpose - In competitive environment the brand managers are under the pressure and the main headache of them how to build the brand equity for the identity, differentiation, and long term financial health of the company? This study investigates that whether marketers and brand managers should use the all the tool of marketing communication and which medium is stronger affect on the brand equity. Methodology/Design/Approach - This empirical study has been conducted in the area of Rawalpindi and Islamabad Pakistan. Data was collected from consumer of cellular phone with the help of adapted research questionnaire consisting of twenty five items for seven variables used in theoretical framework. Furthermore, SPSS software has been used for conducting reliability, correlation, regression, and mediation analysis. We have also used Baron and Kenny 2012. Practical implication - Setting the marketing strate-gies for the effective brand management and achieving the overall goals of companies the mangers should focus on advertising, direct marketing and public relation in Pakistani context. Findings - The most important element of integrated marketing communication is advertising which plays signi-ficant role to build the brand image in the eyes of customers. Secondly the price promotion also attracts the clientele and boosts the sale growth. The sale people is not contribute to building the brand equity according to the data of respondents due to sale persons of cellular deal only in the corporate sectors and facilitate the heavy users.

Field equations in the presence of wet dark fluid space-time. A new equation of state for the dark energy component of the Universe has been used. It is modeled on the equation of state ) ( *     p which can describe a liquid for example water. The exact solutions are obtained in quadrature form. The solution for both power-law and exponential forms are studied. The physical and geometrical properties of the model are also studied.

The poor condition of urban transport system in Nigerian cities has now reached a crisis level. Although the situation affects women and men, previous empirical and theoretical discussions most of the time assumed the uniformity of women and men’s experience. Transportation Planning and Engineering have been gender neutral. It is against this backdrop that the study examines the differential effects of transportation on the varying psychological wellbeing of male and female in Nigeria using Ilorin as case study. The study uses primary data, which were obtained through a random systematic sampling of 500 households in Ilorin, Nigeria. Variables used for the study include conditions of urban transport activities and psychological distress information. Data collected were analyzed using descriptive and inferential statistics. The results showed unprecedented fear that people have for engaging in transport activities. Feeling sad and level of worrisome people subjected to while using transport facilities is also high. The study also revealed from the regression analysis that transportation have significant effects on the psychological well-being of male and female. These findings shows that urban transport condition constitute major threat to psychological well-being of women and men and the effect is more on the women than of men due to gender differences in the socially prescribed roles. The study recommends among others the need to improve safety on the street. A design of integrated metropolitan transport master plans with a clear vision of train, bus and taxis as well as urban motorcycle and non-motorized transport roles are needed. The study concludes by emphasizing the need to improve the current state of transport infrastructure in the study area.

India being an emerging economy, it concentrates maximum resources towards indigenization of various technologies making them economically viable to the general population. Presently roughly half of the country dwells in villages and small towns where even basic sanitation and primary health-care facilities are virtually non-existent. Deteriorating environmental conditions have lead to increased susceptibility to various respiratory diseases prompting an early diagnosis from preventive health considerations. All these factors contribute to a product development philosophy which addresses cost considerations more profoundly in addition to technical accuracy. This paper demonstrates the development of a low cost, portable Spirometer for application in rural health-care centres across India. First proto-type of a Computer based Spirometer system has been realized employing a solidstate pressure sensor based approach. A dedicated analog signal acquisition and processing channel was designed and tested in tandem with the solid-state pressure sensor. Calibration of the pressure sensor for known values of applied pressure was performed for linearity tests. The 8051 core was employed in designing the micro-controller firmware program for digitization and transmission of the signal to the computer. Dedicated computer software for data acquisition, display and analysis was developed in Lab-windows platform.

A mobile peer-to-peer computer network is the one in which each computer in the network can act as a client or server for the other computers in the network. The communication process among the nodes in the mobile peer to peer network requires more no of messages. Due to this large number of messages passing, propose an interconnection structure called distributed Spanning Tree (DST) and it improves the efficiency of the mobile peer to peer network. The proposed method improves the data availability and consistency across the entire network and also reduces the data latency and the required number of message passes for any specific application in the network. Further to enhance the effectiveness of the proposed system, the DST network is optimized with the Ant Colony Optimization method. It gives the optimal solution of the DST method and increased availability, enhanced consistency and scalability of the network. The simulation results shows that reduces the number of message sent for any specific application and average delay and increases the packet delivery ratio in the network.

Last-generation and future wireless communication standards, such as DVB-T2 or DVB-NGH, are including multi-antenna transmission and reception in order to increase bandwidth efficiency and receiver robustness. The main goal is to combine diversity and spatial multiplexing in order to fully exploit the multiple-input multiple output (MIMO) channel capacity. Full-rate full-diversity (FRFD) space-time codes (STC) such as the Golden code are studied for that purpose. However, despite their larger achievable capacity, most of them present high complexity for soft detection, which hinders their combination with soft-input decoders in bit-interleaved coded modulation (BICM) schemes. This article presents a low complexity soft detection algorithm for the reception of FRFD space-frequency block codes in BICM orthogonal frequency division multiplexing (OFDM) systems and gives the performance comparision using Ldpc and Turbo codes. The proposed detector maintains a reduced and fixed complexity, avoiding the variable nature of the list sphere decoder (LSD) due to its dependence on the noise and channel conditions. Complexity and simulation based performance results are provided which show that the proposed detector performs close to the optimal log-maximum a posteriori (MAP) detection in a variety of DVB-T2 broadcasting scenarios.

Scores of articles and books have been written on managing time more effectively and using time more wisely. They all are, presumably, well intentioned, and all have something to say to the executive who really wants to “get a better handle on how I use my time.” But, as Peter Drucker observes, “Most discussions of the executive’s task start with the advice to plan one’s work. This sounds eminently plausible. The only thing wrong with it is that it rarely works. The plans always remain on paper, always remain good intentions. They seldom turn into achievement.” Perhaps the reason that Drucker’s observation is correct is that most of us pay lip service to the concept of selfdiscipline. We recognize it is “right” and “good.” But we are not really convinced that we want to turn ourselves into automations in the work situation and become the most efficient, hardest working, hard-driving executive in the cemetery. We unconsciously feel that working hard and efficiently is working at “a killing pace,” and we don’t want to do that at the expense of our life force. When we say “I’m just killing time,” what we really mean is “time is killing me – and I’m not ready to go.” That is why efficiency planning seldom works – efficiency is the wrong first objective.