Purpose – This paper aims to explore how green branding towards beauty products can influence brand effect from the perspective Malaysian customers. The paper also aims to examine the components impact of green brand awareness, brand image, brand credibility, brand community and brand engagement and their positive relationship between them. This research study focuses on environmentally friendly beauty products available in Malaysia. Design/methodology/approach – This study employyed both quantitative and qualitative approach. A total of 30 respondents made up the focus groups and 200 respondents who had the experience of purchasing environmentally friendly products.were selected for the survey. Findings – The results of the study demonstrated that green brand awareness, brand image, brand credibility, brand community and brand engagement are positively related to branding of a business entity for beauty related product. Therefore, investing on resources to increase green brand awareness, brand image, brand credibility, brand community and brand engagement are helpful to enhance companies. Research limitations/implications – While the results are clear and have strong salience towards environmental beauty products industry in Malaysia, applications of the findings beyond Malaysia should take into account other factors such as the nature of industry, the perception, behavior and demographics of these customers. Practical implications – The study provides a set of findings relating to green branding initiatives that could be readily incorporated into a business plan. Originality/value – The study will be significant towards managers, researchers, and governments agencies, and provide useful contribution to relevant studies and future researches as reference.

As the cloud computing is spreading around the world, need of inter cloud communication is becoming a growing in the organizations. It is causing the researchers to focus on first, making it possible to communicate between two or more clouds and second security of communication is to considered up to utmost level. With emergence of cloud computing, the term "Hybrid Topology" or "Hybrid Deployment" is becoming more and more common. Definition of "Hybrid Topology" is when you join different cloud deployments into one connected cluster. Another area of research is to focus on communication between a cloud and non cloud computing system. Hybrid Cloud computing mainly deals with working of data centers where different software are installed with huge of growing data to provide information to the users of the system. The techniques which can be used in hybrid cloud securities can be built around the encryption and decryption of data, key based security algorithms which are mainly oriented on authentication and authorization techniques as in wired and wireless networks. One such mechanism is to share the challenge text between the clouds before actual communication should start for authentication. The various works done in this area till date are oriented on other techniques of security between the two or more clouds in a hybrid cloud.

There are many statistical tools to extract information from random signals. They predominantly use first and second order statistics. However, in the presence of nonlinearity in systems, many signals cannot be analyzed adequately by second order statistical methods. For this reason, higher order statistical methods have been developed. These methods are very useful in problems where non-Gaussian, non-minimum phase, phase coupling or nonlinear behavior and robustness to additive noise are important. Detection and classification using higher order statistical and spectral techniques have been proposed for use in communication and pattern recognition. They have the potential to elicit better performance from sensors, sensor networks and channels with applications in coding, filtering and detection techniques. This paper provides an introduction to higher order spectra and reviews a number of these techniques

A new method for measuring the antioxidant activity is the method which using N, N’ –di ethylpphenylendiamina (DMPD). In this paper, was verified of their effectiveness of the DMPD method on antioxidant foods. We used wine samples coming from different areas of Romania. Antioxidant action of wines is strictly related to the amount of polyphenols. To evaluate the sensitivity of the method, the system was tested by using of standard solution of TROLOX 1mg/mL and DMPD: FeCl3 molar ratio of 10:1. Spectrofotometric measurements were recorded by using an UV-VIS Jenway 6300 at 505 nm. Antioxidant action was expressed as TEAC (TROLOX equivalent antioxidant capacity), using the calibration curves plated with different amounts of TROLOX. These results show that the red wine samples have a high antioxidant action, in conformed to the amount of polyphones. The method ensures sensibility and reproducibility in the measurement of antioxidant action of hydrolytic compounds.

This paper explores the potential of WSN in the area of agriculture in India. Aiming at the sugarcane crop, a multi-parameter monitoring system is designed based on low-power ZigBee wireless communication technology for system automation and monitoring. Real time data is collected by wireless sensor nodes and transmitted to base station using zigbee. Data is received, saved and displayed at base station to achieve soil temperature, soil moisture and humidity monitoring. The data is continuously monitored at base station and if it exceeds the desired limit, a message is sent to farmer on mobile through GSM network for controlling actions. The implementation of system software and hardware are given, including the design of wireless node and the implementation principle of data transmission and communication modules. This system overcomes the limitations of wired sensor networks and has the advantage of flexible networking for monitoring equipment, convenient installation and removing of equipment, low cost and reliable nodes and high capacity.

In this paper new fundamental theorems are stated, which allow to easily determine a first-order majorant system of a pseudo-quadratic uncertain MIMO discrete-time system. For the above class of systems, some results and systematic methods are provided, which allow to solve, “via majorant system”, several analysis problems of robust stability, stabilization and tracking of a generic reference signal with bounded variation in presence of a generic disturbance with bounded variation. The utility and the efficiency of the main results proposed in this paper are illustrated with three significant examples.

This research aims at determining amount of dispersion of free silica and inhalant dusts and contents of free silica in the inhalant aerosol of stonecutting factories and offering engineering control strategies to omit or decrease distribution of the aerosol containing silica. Using standard method Niosh- 7601, 40 samples of inhalant dusts were taken from 5 stonecutting factories and concentration of inhalant dusts was calculated by weighting. One sample of each stonecutting factory was analyzed by method of UV-VIS to figure out the amount of free silica. Two volume samples were provided and analyzed by X-ray dispersion to determine type of silica in the inhalant dusts. Concentration of inhalant dusts containing free silica in different worksites is 2.232 mg/m3 in average. The most amounts were found in grinding and polishing worksite amounted to 3.3293 with criteria deviation of 0.54 and the least amount was related to entrance door station, amounted to 1.1191 with criteria deviation of 0.25. The most amount of free silica in the worksites was related to worksite No.3, amounted to 12.15% and the least amount was related to worksite No.4 which was amounted to 4.25%. The most concentration of inhalant dusts was related to worksite No.2, i.e. 2.745 mg/m3 in average, and the least concentration of inhalant dusts was related to worksite No.5, i.e. 2.056 mg/m3 in average. Quartz was the result of analysis of volume samples by XRD method to determine type of silica.

The main aim of the present paper is to compute a summation formula in the light of recurrence relation and contiguous relation.

Non-banking financial companies, or NBFIs, are the financial institutions that provide financial services including banking but do not hold a banking license. These institutions are not allowed to take deposits from the public. The development of non-bank financial institution as financial intermediaries complementary to commercial banks is noticeable in Bangladesh. Started in 1981, the size of the nonbanking sector has been increased in both absolute and relative terms. However, the research on the sector remains substantially insignificant. Most importantly, growth of the non-banking industry and its contribution in the economic development have been a lacking in the available existing literature. Keeping this in mind, this paper aims at addressing the growth of the industry and its change over time by adopting growth measures based on asset, loan, income and expenditure figures with a sample period of 11 years from 2000-2010. The study reveals a positive growth of NBFIs over the years in advances, income, assets and others financial aspect and a good contribution in the GDP growth of Bangladesh

The reform of institutional arrangements at the local level, especially the personalisation of executive power and the implementation of new options to participate, was expected to reinforce local democracy. However, there were doubts from the start as to whether this goal could be achieved, because institutional reforms were combined with the implementation of New Public Management. After more than a decade, an evaluation of the adopted measures in major western democracies seems appropriate. The comparative analysis draws on empirical studies conducted over three decades. Because of available data that is extremely difficult to compose for all western democracies, decision making procedures have been neglected in comparative empirical research. The evaluation presented here includes a puzzle of findings, which underpin future prospects of continuing reforms. The result is that a lack of accountability and control prevents democratization. Furthermore, measures taken to improve direct citizen participation have not achieved their goal.