Global Journal of Management and Business Research (1217)
GJMBR
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The Role of Strategic Leader in Attaining Competitive Advantage: A Case of IIUI
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 16
This study gives an insight to how a leader can strategically gain competitive advantage in the targeted institute ie International Islamic University, Islamabad. After in depth interviews with the faculty members and other stakeholders along with observation, the situation seemed unpromising in terms of competitive uplift. The scenario explained is by the concept of the market of lemons...
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Authors Dr. Sara Khan, Hira AminRead Journal Click Here
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Page No. 17 to 22
Negative Impact of Advertising on Women with Specific Focus on FMCG Products – Patan District
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 16
Advertisements create an image and symbolic appeal of the product or service brand. Different appeals enhance effectiveness of advertisements that evokes some emotional reaction in viewer’s mind. Advertisers often believe that positive emotional message directly stimulates the customer toward the use of the brand while negative emotional message will give the same result...
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Authors Mr. Mitul Deliya, Mr. Bhavesh Parmar, Mr. Bhagvan KarnavatRead Journal Click Here
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Page No. 9 to 15
Shaping Business Ethics and Corporate Governance: An Inclusive African Ubuntu Philosophy
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 5
Cultural beliefs and philosophies are fundamental in shaping a society. Lately, there have been various discussions about the values of the African Ubuntu philosophy in many aspects as it relates to issues of human relationships, business ethics and corporate governance. As a governing African philosophy, the Ubuntu is inclusive in nature as it considers all members of the community (org...
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Authors James Kamwachale Khomba, Rhoda C Bakuwa, Ella Cindy Kangaude-UlayaRead Journal Click Here
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Page No. 31 to 42
Trend of Using Face Book Among Teenagers
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 16
This study examines the relationship between use of Facebook, a popular online social network site, and the formation and maintenance of social capital. In addition to assessing bonding and bridging social capital, we explore a dimension of social capital that assesses one’s ability to stay connected with members of a previously inhabited community, which we call maintai...
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Authors Dr. Arslan Khalid, Syed Samran Bashir, Amir Razi, Syed Atif AliRead Journal Click Here
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Page No. 49 to 55
Predictive Accuracy of GARCH, GJR and EGARCH ModelsSelect Exchange Rates Application
Published In: GJMBR Part: B: Economic & Commerce Volume: 12 Issue: 15
Accurate forecasted data will reduce not only the hedging costs but also the information will be useful in several other decisions. This paper compares three simulated exchange rates of Malaysian Ringgit with actual exchange rates using GARHC, GJR and EGARCH models. For testing the forecasting effectiveness of GARCH, GJR and EGARCH the daily exchange rates four currencies viz Australian ...
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Authors Dr. Ravindran Ramasamy, Shanmugam MunisamyRead Journal Click Here
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Page No. 89 to 100
Determinants Of Exchange Rate And Its Impact On Pakistani Economy
Published In: GJMBR Part: B: Economic & Commerce Volume: 12 Issue: 16
This paper is explores the reasons behind the devaluation of Pakistani currency with respect to US $ and answer these questions that, Is interest rate and inflation difference having relationship with exchange rate? Either Exchange rate effect economic growth positively or negatively? Is current account deficit and public debt are determinant of exchange rate? It also checks that how exc...
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Authors Dr. Amir Razi, Azam Shafiq, Syed Atif Ali, Huda KhanRead Journal Click Here
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Page No. 45 to 48
Factors Influencing the Extent of Brand Loyalty of Toilet Soap Users in Bangladesh: A Case Study on Dhaka City
Published In: GJMBR Part: B: Economic & Commerce Volume: 12 Issue: 15
Brand loyalty is determined by several distinct psychological processes of the consumers and entails multivariate measurements. Product features (Fragrance / Skin care / Germ fight features / Colour) is one of the most important factors that affect brand loyalty. The relationship between the availability of the toilet soap and the extent of brand loyalty was also found to be significant....
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Authors Khaled Mahmud, Khonika GopeRead Journal Click Here
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Page No. 25 to 33
University Student’s Attitude towards Mobile Advertising in Pakistan: An Empirical Study
Published In: GJMBR Part: B: Economic & Commerce Volume: 12 Issue: 16
Prior studies for mobile marketing have been carried out in many parts of the world but there is not any particularly for Pakistan. This paper is an attempt to evaluate the attitudes towards the flourishing phenomenon of mobile marketing in Pakistan. The research will be important for the markets and the organizations intending for mobile marketing. Pakistani youth has shown that gender ...
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Authors Falah Riaz, Saad Ullah Khan, Muhammad Akram NaseemRead Journal Click Here
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Page No. 39 to 43
The Roles and Responsibilities of Management Accountants in the Era of Globalization
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 15
The accounting profession has witnessed another severe criticism in the light of the recent global economic turmoil. Many questions were raised about the role of accountants in the era of globalization. As a result, there has been a greater research interest opportunities touching the role of the accountants with a special focus in its metamorphosis spanning from the past till the presen...
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Authors Dr. Mohammad Ahid, Ayuba AugustineRead Journal Click Here
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Page No. 43 to 53
Financial Reporting Risk Assessment and Audit Pricing
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 15
Financial statement fraud cases misled users such as investors and creditors. Therefore, the main objective of this study is to identify the association between five ratios of financial reporting risks to predict fraud. Consequently, this study also investigates the impacts of fraud detection on audit fee. Thus, sample of 10 of fraudulent companies and sample of 40 non fraudulent compani...
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Authors Dr. Halil PainoRead Journal Click Here
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Page No. 9 to 13
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This article analyzes the indexes for nonfarm agricultural activities, which combine agricultural activities with both employment and wage. They were made with panel data of Living Measurement Standard Survey (1993, 1998, 2001 and 2005) and they were processed with econometric model as parametric technique (Binary dependent variable model). The indexes trend was explained by a combining ...
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Authors Dr. Carlos Alberto Zuniga Gonzu00c3u00a1lez; Dr. Josu00c3u00a9 Luis Jaramillo VillanuevaRead Journal Click Here
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Page No. 15 to 23
Government Public Policy of Mexico and Entrepreneurship What Can Mexican Government Do for Enhancing Entrepreneurship in Mexico?
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 15
The literature existing on entrepreneurship implicitly assumes that entrepreneurship and government and economic growth are positively related with each other and there is a positive correlation among them. However, few studies, whether theoretical or empirical, analyze such relation in an explicit manner. This paper aims to study the entrepreneurship notion and the barriers of entrepren...
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Authors Dr. Josu00c3u00a9 G. Vargas-Hernu00c3u00a1ndezRead Journal Click Here
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Page No. 1 to 8
Consumerism - Consequences of Ethics Absence
Published In: GJMBR Part: C: Finance Volume: 12 Issue: 14
The consuming development of a company and various forms of crises are usually explained by economic causes or by failure of management individuals. To overcome the resulting crises there are some methods and financial injections recommended, which cannot definitively solve the problem. The main change of the development is seen as a preventive orientation of a company with respect to et...
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Authors Dr. Zdenek Dytrt, Milan Pu00c5u2122ibylRead Journal Click Here
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Page No. 143 to 147
The Factors Influencing Consumers’ Satisfaction and Continuity to Deal with E-Banking Services in Jordan
Published In: GJMBR Part: A: Administration & Management Volume: 12 Issue: 14
The current study examines the factors affecting customer satisfaction for the continuation in dealing with electronic (ebanking) services. For this purpose, a model has been designed for the study, which included a number of variables which were identified based on an investigation and examination of the environment of commercial banks in Jordan. The study’s constructs ...
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Authors Dr. Mahmod Jasim Alsamydai, Dr .Rudaina Othman Yousif, Dr Mohammad Hamdi Al KhasawnehRead Journal Click Here
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Page No. 129 to 142
