Global Journal of Management and Business Research (1217)
GJMBR
Children categories
Effectiveness of SMS Advertising (A Study of Young Customers in Bahrain)
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
Mobile advertising gives companies an opportunity to directly communicate with their consumers beyond the boundaries of time and space. Although mobile advertising is emerging as a promising advertising channel, its effectiveness is still uncertain and requires more investigation. This paper recruited 247 young mobile users in Bahrain and analyzed their reactions to and perceptions of SM...
Paper Information
Authors Mohammed AlmossawiRead Journal Click Here
Read Paper Click Here
Page No. 57 to 71
E-Delivery Channels and Banking Performance in India:A Pragmatic Approach
Published In: GJMBR Part: C: Finance Volume: 14 Issue: 4
Technological innovation not only enable a broader reach for consumer banking and financial services in Indian banking sector, but also enhances its capacity for continued and inclusive growth. E-developments in the arena of ATMs, debit cards, credit cards and mobile banking are changing the way businesses work. While customers get the convenience of 24x7 banking, the bank saves in heavy...
Paper Information
Authors Ms. Navneet Kaur, Prof. (Ms) Ravi KiranRead Journal Click Here
Read Paper Click Here
Page No. 113 to 126
An Analysis of the Standardization and Global Localization on Cross-Cultural Management from Communication and Source of Conflict Point of View
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
Cultural factor is recognized as a vital influence to communication as well as the key to success for a business. Cultural awareness helps organizational firm more efficient while behave cross-culturally to the international market. Meanwhile, the global business’s environment has become excessively complex because of the continuous entry of new corporations and private ...
Paper Information
Authors Foong Wei Yan, Dr. Rashad YazdanifardRead Journal Click Here
Read Paper Click Here
Page No. 51 to 55
Pension Legislation for Federal Public Servants in Brazil
Published In: GJMBR Part: B: Economic & Commerce Volume: 14 Issue: 5
This paper addresses the creation of pension funds for federal civil servants in Brazil, analyzing the existing legislation and regulation on this issue. To this end, it takes off based on the genesis of the Brazilian private pension plans, logging the emergence of private funds as well as the existence of various laws and constitutional amendments prior to Law 12.618/2012, which provide...
Paper Information
Authors Maria Chaves Jardim, Sidney JardRead Journal Click Here
Read Paper Click Here
Page No. 23 to 32
Innovating the Wood Sector: A Case Study in Alta Floresta do Oeste, Rondônia State (Brazil)
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 7
Summary- This article is about the innovation on management of the stock in a wood company focus in acquisition and program on the productivity process. The lack of publication involving this subject is the reason to study that the problem in the professional workplace and contributes in the business management, engineering, economy, environment and others. The goal of this paper is to d...
Paper Information
Authors Flu00c3u00a1vio De Su00c3u00a3o Pedro Filho, Irene Yoko Taguchi Sakuno, Alex Rotta Romani, P.C Tripathy, Noemy Witt FerreiraRead Journal Click Here
Read Paper Click Here
Page No. 5 to 16
Celebrity Endorsement as a Marketing Tool
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 4
This paper explores the potential of celebrity endorsements as a marketing tool. In today’s competitive market, companies and brands strive to distinguish themselves from the rest and gain leverage. Celebrity endorsement has been the popular choice for them to connect with potential customers and create awareness for them in the market. Here it is discussed how and why c...
Paper Information
Authors Lim Siew Foong, Rashad YazdanifardRead Journal Click Here
Read Paper Click Here
Page No. 37 to 40
New Characteristics in the Changing Psychological Contracts and Repatriation Success of Expatriates in Japanese Multi-National Corporations
Published In: GJMBR Part: B: Economic & Commerce Volume: 14 Issue: 5
with more and more multi-national corporations in this globalization age, the research on effective expatriate utilization is attracting increasing attention. Because of the culture difference, the characteristics of expatriate in different countries have distinguishing characteristics. In this study, based on multi-dimension analysis of organization, individual, culture and institution,...
Paper Information
Authors Yanghua ZhouRead Journal Click Here
Read Paper Click Here
Page No. 11 to 21
LEADERSHIP The Magnificent Base of Symbiotic Organizational Enrichment
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 6
Corporate this very concept has a remarkable wattage in an organization. It is definitely pertinent for a corporation as well, which is always the modified form of an organization. Where that is absolutely legitimate and legalized through their everlasting entity and separated from its owners. That is really conceptualized by the limitation of liability. In other words it is namely incor...
Paper Information
Authors Rudrarup GuptaRead Journal Click Here
Read Paper Click Here
Page No. 81 to 83
Managing Bridging Capital in Post-Disaster Governance Networks in the United States and Indonesia
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 7
Purpose - This paper aims to explore the strategic use of bridging capital by brokers to facilitate coordination among civil society and state actor engaged in disaster response and relief efforts. Researching the dynamic of governance networks provides insights into the process of coordination and information and resource exchange to better utilize disaster management. Bridging capital ...
Paper Information
Authors Liza Ireni-Saban, Ph.DRead Journal Click Here
Read Paper Click Here
Page No. 57 to 72
Conditional CAPM using Expected Returns of Brazilian Market from 1992 to 2013: A New Approach
Published In: GJMBR Part: C: Finance Volume: 14 Issue: 4
In the last decades, CAPM model has been of great interest in the scientific scene. Despite all the criticism, the improvement of the static CAPM, which has generated new dynamic models, provided investors with stronger guarantee through financial transactions. The CAPM and its static version were and are still very important in the financial scene. Nowadays, more sophisticated adaptatio...
Paper Information
Authors Elmo Tambosi FilhoRead Journal Click Here
Read Paper Click Here
Page No. 1 to 7
More...
The Relationship between Regulatory Inconsistencies and Nigerian Banking Industry
Published In: GJMBR Part: C: Finance Volume: 14 Issue: 4
Traditionally, the role of banks in any economy consists of financial intermediation, provision of an efficient payment system and serving as a conduct for the implementation of monetary policies. It is has been postulated that if these functions are efficient, the economy would be able to mobilize meaningful level off savings and channel such frauds to deficit unit, which will increase ...
Paper Information
Authors Chude, Nkiru Patricia, Chude Daniel IzuchukwuRead Journal Click Here
Read Paper Click Here
Page No. 103 to 111
Assessment of the Contribution of Internal Generated Revenue to the Total Tax Revenue of Kogi State before the Introduction of Taxpayers Identication Number (Tin) (2003-2007)
Published In: GJMBR Part: D: Accounting & Auditing Volume: 14 Issue: 3
The study was carried-out to assess the contribution of internally generated revenue before (TIN) on total tax revenue in Kogi State. The related literatures were reviewed. The population of study comprises the Total Tax Revenue Before TIN (TRBT) and Internally Generated Revenue Before TIN (IGRBT). A number of statistical tools including tables and Regression were used to analysed the da...
Paper Information
Authors Ezugwu, C.I., Agbaji, J.Read Journal Click Here
Read Paper Click Here
Page No. 45 to 51
Effect of High Corporate Tax Rate on the Liquidity of Corporate Organizations in Nigeria-A Study of some Selected Corporate Organizations.
Published In: GJMBR Part: D: Accounting & Auditing Volume: 14 Issue: 3
The study was carried-out to analyse the effect of high corporate tax rate on the liquidity of corporate organizations in Nigeria. The related literatures were reviewed. The population of study comprises the selected corporate organizations while the sample size of the study is fourty one (41). Taro Yamane sampling technique was adopted because it ensures a satisfactory degree of represe...
Paper Information
Authors Ezugwu, C.I., Akubo, D.Read Journal Click Here
Read Paper Click Here
Page No. 23 to 31
Interactive Effect of Diversification Strategy on Capital Structure and Corporate Performance: An Analytical Evaluation
Published In: GJMBR Part: C: Finance Volume: 14 Issue: 4
Whether diversification benefits a corporation and its shareholders have been the subject of relevant discussion and research wherein economist and policy managers are working at different fronts towards gaining sustainable advantage and development. Present paper investigates possible measures to understand the effect of product diversification strategy on capital structure (CS) and cor...
Paper Information
Authors Rishi Manrai, Rudra Rameshwar, Vinay NangiaRead Journal Click Here
Read Paper Click Here
Page No. 75 to 91
