Global Journal of Management and Business Research (1217)
GJMBR
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Prospects of Handloom Industries in Pabna, Bangladesh
Published In: GJMBR Part: G:Interdisciplinary Volume: 13 Issue: 5
Handloom industry in Bangladesh is having glorious past, questionable present and blurry future due to a lot of internal and external factors that are acting behind the scene. In this paper we tried to identify the prospects of Handloom industry in Pabna, Bangladesh. In this case study we identify all the internal & external factors that are great contribution to realize the true present...
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Authors Md. Mhamudur RahmanRead Journal Click Here
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Page No. 9 to 17
It is Not What You Say that Matters But How You Say Itâ€Âing the Same Old Song Advertising and Integrated Marketing Communications (Imc) is Manipulative and Deceitful
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
“When we consider corporate morality we must conclude that no price is too high, for in the long run we have no alternative to ethical business behaviour†Fred. T. Aller. “If I were to name the deadliest subversive force within capitalism, the single greatest source of its waning morality …. I would without hesitation name ââ...
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Authors Ayozie Daniel Ogechukwu, Ayozie Kingsley Ndubueze, Ayozie Victoria UcheRead Journal Click Here
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Page No. 35 to 39
Effective Management of Life after Retirement and its Impact on Retirees from the Public Service: A Case Study of Benue State, Nigeria
Published In: GJMBR Part: G:Interdisciplinary Volume: 13 Issue: 5
Retirement is perceived as a threat to many employees rather than an issue of interest. The objective of this research is to explore the concept of retirement, ways through which employees can prepare towards retirement and the post-retirement strategies. Both secondary and primary data was used in the study. Survey research method was adopted. Disproportional stratified sampling method ...
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Authors Akuraun Shadrach Iyortsuun, Kenneth Terngu AkpusughRead Journal Click Here
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Page No. 1 to 8
Assessment of Effective Communication Competencies Possessed by University Business Education Graduates for Successful Running of Businesses in South South Nigeria
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 8
This study investigated employers assessment of effective communication competencies possessed by university Business Education graduates for successful running of businesses in south south Nigeria. One research question and three hypotheses guided the study. The study adopted descriptive survey design. The population comprised 318 employers of Business Education graduates in Rivers Stat...
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Authors Dr. James OkoroRead Journal Click Here
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Page No. 17 to 22
Small and Medium Scale Enterprises (SMEs) in Nigeria The Marketing Interface
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 9
A business whether small or big, simple of complex, private or public is created to provide competitive prices. Business in Nigeria, has been classified as small, medium and large. In both the developed and developing countries, the government is turning to small and medium scale industries, as a means of economic development and a veritable means of solving problems. It is also a seedbe...
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Authors Ayozie Daniel Ogechukwu, Dr. Jacob.S. Oboreh, Dr. Umukoro. F, Ayozie Victoria UcheRead Journal Click Here
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Page No. 1 to 12
SMEs in Nigeria and the use of Relationship Marketing Strategy. A Survey Study of Igbo SMEs in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 7
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance a...
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Authors Dr. Jacob. S. Oboreh, Dr. Umukoro. G. Francis, Ayozie Daniel OgechukwuRead Journal Click Here
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Page No. 53 to 79
The Effective use of Relationship Marketing Strategy for Customer Satisfaction and Retention by Igbo SMEs in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
This chapter contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance...
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Authors Ayozie Daniel Ogechukwu, Dr. Umukoro. G. Francis, Dr. Jacob. S. OborehRead Journal Click Here
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Page No. 31 to 56
Relationship Marketing as an Effective Strategy by Igbo Managed SMEs in Nigeria
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 6
This paper contains the general introduction to our study. The research is expected to discuss the background of study which highlights what marketing and relationship marketing is, and its emergence as a strategy by Igbo SMEs in Nigeria. The research will go further to discuss our statement of problems, the research questions, research hypotheses, objectives of the study, significance a...
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Authors Dr. Jacob. S. Oboreh, Dr. Umukoro. G. Francis, Ayozie Daniel OgechukwuRead Journal Click Here
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Page No. 1 to 20
Environment Friendly Car: Challenges ahead in India
Published In: GJMBR Part: G:Interdisciplinary Volume: 13 Issue: 4
Green car is not a new word to discuss in India now due to publication of many papers in the area of Environment and in the subject of green marketing. The term green has been discussed a lot by the researchers in many conferences and seminars but it is yet to be practiced by the publishers or by the consumers in India. The green cars have been manufactured in other developed countries a...
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Authors Prof. Dr. Nitin Joshi, Prof. Dr. P. S. RaoRead Journal Click Here
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Page No. 11 to 20
Determining the Impact of Demographics on the Intention to Leave of Academicians in HEIs of the DCs Like Pakistan
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 7
The main objective of this ‘Review Article’ was to determine the demographic impact on the Intention to leave of academicians in the higher educational institutions of the developing countries (DCs). The development and achi-evements of any institution generally depends upon its workforce. So that, ITL is the major challenge for HEIs and has some lasting ef...
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Authors Irfanullah Khan, Allah Nawaz, Farhatullah Khan, Hamid Khan, Naseem Bakht YarRead Journal Click Here
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Page No. 41 to 48
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A Test of Fama and French Three Factor Model in Pakistan Equity Market
Published In: GJMBR Part: C: Finance Volume: 13 Issue: 7
here is a view that investor who want to make investment in stock exchange should make a decision maximize their wealth. For this purpose the investor not only want to know which factor will impact the return but also want to understand the relative weight of various factors level, and which sub factor will impact more for giving factors. So they analyze all relevant factors while making...
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Authors Beenish Ameer ,Dr. moazzam jamilRead Journal Click Here
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Page No. 13 to 16
On the March Again Better Dey Come Goodluck to Nigerians the use of Marketing and Advertising Strategies in Political Marketing
Published In: GJMBR Part: E: Marketing Volume: 13 Issue: 8
Favour, Ebele and Blessing my little kids wakes me up in the morning with their favourite political jingles “ATIKU DEY COME OO, BETTER DEY COME, OR GOODLUCK TO EVERYBODY, GOODLUCK TO NIGERIA. In the past it was popular to hear on the march again, M.K.O. is our choice oo. With precision, the adverts of the Nigerian Republican Congress State “One wrong vote, t...
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Authors Ayozie Daniel OgechukwuRead Journal Click Here
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Page No. 15 to 27
New Approach for Assessing and Improvement of Environmental Management and Strategies in Agri-business
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 7
We suggest a new framework for assessing and improvement of environmental management and strategies in agri-business incorporating interdisciplinary New Institutional Economics. It includes: specification of “managerial needs†and spectrum of governance modes of eco-management at different level of decision-making; specification of critical socio-economic, na...
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Authors Hrabrin BachevRead Journal Click Here
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Page No. 1 to 13
Ghana Airport Company Limited’s Decoupling Experience: Achievements, Challenges and Policy Lessons
Published In: GJMBR Part: A: Administration & Management Volume: 13 Issue: 8
Employee Commitment – Investor in People Model Kazi Afaq Ahmed General Manager Administration and Legal Green Star Social Marketing, Pakistan&Prof. (Meritorious) Dr. Abuzar Wajidi Dean, Faculty of Management and Administrative Sciences University of KarachiAbstract: The performance of the organization is directly impacted by level of Employees Commitmentâ€Â. ...
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Authors E.K. Sakyi, Richardson AzunuRead Journal Click Here
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Page No. 1 to 16
