The basic research, which reveal the business results although were influenced by the Strategic orientation. The main subjects of the research is the developed country, such as company of America and Europe. Conversely, for the Asian countries, the research is not sufficient, especially, China and South Korea. Also the research of Small-and Medium-sized Enterprises (SMEs) are inadequate....
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Authors Jinku Lu, Gong Zhang
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Page No. 1 to 18

Consumerist society is the consequence of the philosophical movement that started to form at the end of the Second World War. Dynamic development of technology required by the war needs started to be asserted in peace conditions of management mainly in information technology and computing. The philosophy of management reacted on the changes resulting from the political development and th...
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Authors Zdenek Dytrt
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Page No. 47 to 52

The study investigated the relationship between marketing communication strategies and voters’ behaviour in electioneering process, in Southern senatorial district of Cross River State, Nigeria. The purpose was to determine the effect and relationship of marketing communication strategies such as advertising, personal selling and relationship marketing in electioneering ...
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Authors Jimmy Ogbidi, Glory Basil, Agnes Edem Bassey
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Page No. 53 to 61

La demande finale, particulièrement la consommation finale des ménages, est considérée comme un des stimulateurs de l’activité économique. Cette étude, vise à mesurer l’effet d’une variation de la consommation finale des ménages sur la valeur ajoutée, aussi bien global...
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Authors Nouzha Zaoujal
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Page No. 39 to 45

This study was carried out in four districts of Punjab province of Pakistan with a focus to examine milk market integration, price adjustments and price spreads in short-run and long-run equilibrium for fluid milk. Price transmission describes how a price change at one level of market chain corresponds to another level. Vector Error Correction Model (VECM) was applied to estimate the sym...
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Authors Mazhir Nadeem Ishaq, Li Cui Xia, Rukhsana Rasheed
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Page No. 27 to 37

Purpose: The purpose of this paper is to examine the effect of individual-based, firm-based, and market factors on job retention, basing its hypotheses on human capital theory and signalling models. Design/methodology/approaches: Cluster sampling method was utilized for this research. This research is conducted to determine the employee retention factors in selected industries. Upon sele...
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Authors Napoleon, Arrey Mbayong
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Page No. 45 to 62

Purpose: The purpose of this paper is to determine the effects of consumer acceptance of online shopping in Cameroon by comparing different online product types. Design/Methodology/approaches: The sampling method employed in this study is convenience sampling method. The descriptive study was carried out in survey method. The research group consisted of total number of 108 of participant...
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Authors Napoleon, Arrey Mbayong
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Page No. 7 to 24

Choosing the right university for higher education is a crucial issue in Bangladesh. There are some factors that play vital role in choosing the right university for higher study. Students like to evaluate those factors prior to choosing their universities. Such factors which are mostly evaluated by the students are reputation, tuition fees, location, permanent campus, teachersââ‚...
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Authors Abu Naser Mohammad Saif, Nymatul Jannat Nipa, Mohammed Ali Siddique
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Page No. 45 to 51

This paper explores the concept of loyaltyin the context of the South African telecommunications industry. From a theoretical investigation, it became apparent that several variables were associated with loyalty, namely, customer satisfaction, brand image, perceived quality and perceived value. Based on the theoretical arguments, a conceptual model is being proposed which depicts propose...
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Authors Simon Nicolas Morgan, Krishna K Govender
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Page No. 1 to 6

Wasiyyah or will is a legal document that outlines on how one’s estate is to be distributed in the event of affairs after the death of the testator according to Islamic law. Recently, the abundance of wasiyyah property is getting increase year by year resulting the accumulation of these properties without proper distribution among the testator’s benefici...
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Authors Mohammad Mahyuddin Khalid , Mohd Ashrof Zaki Yaakob, Hanifah Musa Fathulah Harun & Nadirah Abdul Hamid
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Page No. 23 to 29