Global Journal of Management and Business Research (1217)
GJMBR
Children categories
How does ALS Ice Bucket Challenge Achieve its Viral Outcome through Marketing via Social Media?
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
In this digital era, anything catchy and amusing can turn into a trend or viral phenomenon with the help of social media, reaching out and impacting a large number of people. For example, Harlem Shake meme, Gangnam Style song by Psy, The Fox song by Ylvis and ALS Ice Bucket Challenge. The main focus of this paper is to study how the ALS Ice Bucket Challenge can turn from simply a dare ga...
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Authors Agnes Ng May Phing, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 57 to 64
Stimulating Attendees’ Leisure Experience at Music Festivals:
Published In: GJMBR Part: F: Real estate, Event, Tourism Management & Transporting Volume: 14 Issue: 2
Anumber of important qualitative changes in demand have taken place in recent years, such as the rise in education, income and status levels in the market (Richards 2007). This means that the public’s general knowledge is increasing, making them become more demanding and better informed. This change, along with greater interest in experiences (Monteagudo 2008) and creati...
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Authors June Calvo-Soraluze, Ana Vinals BlancoRead Journal Click Here
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Page No. 37 to 52
Foreign Direct Investors Shun Zimbabwe to Spark a Liquidity Crisis in the Country (2013 – 2014)
Published In: GJMBR Part: B: Economic & Commerce Volume: 14 Issue: 8
In this Paper the Author looks at how and why the foreign direct investors have shunned Zimbabwe to plunge the country into a liquidity crisis which has since worsened after the disputed 31 July 2013 poll. The period of focus is 2013 to 2014. To wrap up the discourse the Author will proffer a Summary, Conclusion and Recommendations designed for risk treatment to improve the deteriorating...
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Authors Dr. S. L.Rusving.oRead Journal Click Here
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Page No. 1 to 9
A Study of Customer Perception towards Service Quality of Life Insurance Companies in Delhi NCR Region
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
Economic performance of insurance companies is the outcome of customer’s satisfaction and their perception on service quality of the insurance service provider. The present study has focused on finding customer perception towards service quality as provided by the Life Insurance companies. The primary data has been collected from 139 respondents from Delhi NCR Region. Th...
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Authors Dr. Shamsher Singh, Dr. Naveen J Sirohi. Ms. Kumkum ChaudharyRead Journal Click Here
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Page No. 19 to 31
Philosophy and Policy,Then and Now: Unfolding the Rural Tourism Policy Perspectives in Malaysia
Published In: GJMBR Part: F: Real estate, Event, Tourism Management & Transporting Volume: 14 Issue: 2
The paper examines the evolution of political philosophers from the time of Plato (428 BC), Ibn Khaldun (1406) and Confucius (479 BC) to the current day political philosophers represented by John Dewey (1952) and Harold Lesswell (1978). The paper further examines how this departure has diluted philosophy from the policy making process, from what used to be an integration of philosophy an...
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Authors Siow May Ling, SridarRamachandran, Ahmad Shuib, Syamsul Herman M.ARead Journal Click Here
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Page No. 29 to 36
Mongolia: A Cultural Portrait Using the Hofstede 5-D Model
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 9
This paper explores the cultural values of Mongolia, a country rich in resources and recently classified as a Global Growth Generator (3G) country. The analysis provides better insight into Mongolian culture, a culture for which research data are sparse. The assessment was based on the Hofstede 5-D model of cultural values. The results of this study indicate that Mongolian culture is low...
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Authors Charles Rarick, Gregory Winter, Casimir Barczyk, Mark Pruett, Inge NickersonRead Journal Click Here
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Page No. 1 to 8
Measure the Extent of Customer Satisfaction for the Quality of Banking Services Offered By Iraqi Commercial Banks (Government and Private In Baghdad)
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 7
This study has focused on measuring the extent of customer satisfaction with the quality of banking services offered by Iraqi commercial banks (government and private in Baghdad). This study is divided into five axes each axis corresponds to each one of the research hypotheses. It has been applied a questionnaire consisting of (45) questions which included: questions from (1-15) concerni...
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Authors Rudaina Othman Yousif, Suaad Abdulfattah AlbairootiRead Journal Click Here
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Page No. 1 to 10
Supply Chain Management of Super Shops in Perspective of Bangladesh
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 9
Supply Chain Management (SCM) is the critical backbone to Business Organizations today. Effective Market coverage, Availability of Products at locations which hold the key to revenue recognition depends upon the effectiveness of Supply Chain Strategy rolled out. Very simply stated, when a product is introduced in the market and advertised, the entire market in the country and all the sal...
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Authors Avizit Basak, M. M. Israfil Shahin SeddiqeRead Journal Click Here
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Page No. 49 to 55
Crisis and Crisis Management Practices in Small and Medium Sized Enterprises Based in the City of Gaziantep
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 9
Enterprises with a growing obligation to sustain their business activities in economic environments of increased levels of uncertainty and risk as a result of the novel circumstances of a developing and changing world and the diverse influences thereof, must be in a position to assess these uncertainties and risks in an accurate manner and develop preparedness for potential crises. Conte...
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Authors Tuba Buyukbese, Ahmet TasdemirRead Journal Click Here
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Page No. 35 to 48
Investor Sentiment and its Role in Asset Pricing: An Empirical Study of the American Stock Market
Published In: GJMBR Part: C: Finance Volume: 14 Issue: 6
Our paper tries to examine the relationship between investor sentiment and its effect on assets pricing. To this end, we proceeded in two ways. First, we conducted econometric tests to identify the investor sentiment measure that best reflects variations not explained by fundamentals. As part of this empirical study, we used two measures of investor sentiment based on sample surveys. The...
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Authors Brahim SalemRead Journal Click Here
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Page No. 77 to 94
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Entrepreneurship in the Society of Spectacle: Soccer Management in a Globalized World
Published In: GJMBR Part: A: Administration & Management Volume: 14 Issue: 9
The arising of business globalization in recent decades changed the market of symbolic goods, in the soccer field, in a billionaire and complex business. These factors led to radical changes in the form of consumption of this sport, which generated a great increase in revenues to the teams, grounded in marketing models of major European leagues. Through descriptive research, ex-post-fact...
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Authors Renato Berton dos Santos, Roberto Bazanini, Ademir Antonio FerreiraRead Journal Click Here
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Page No. 57 to 67
Management and Roles of Deposit Insurance Institution in Attracting Deposits for Jordanian Banking Sector (2000-2013)
Published In: GJMBR Part: C: Finance Volume: 14 Issue: 6
Deposit Insurance Corporation aims to protect depositors at banks to guarantee their deposits under provisions of the Deposit Insurance Corporation Act 2000, in order to encourage savings and promote confidence in the banking system in the Hashemite Kingdom of Jordan. Therefor established in the Kingdom institution called Deposit Insurance Corporation that enjoys a legal personality with...
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Authors Ghazi Abdulmajeed AlrgaibatRead Journal Click Here
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Page No. 71 to 76
Entrepreneurship in the Society of Spectacle: Soccer Management in a Globalized World
Published In: GJMBR Part: G:Interdisciplinary Volume: 14 Issue: 3
The arising of business globalization in recent decades changed the market of symbolic goods, in the soccer field, in a billionaire and complex business. These factors led to radical changes in the form of consumption of this sport, which generated a great increase in revenues to the teams, grounded in marketing models of major European leagues. Through descriptive research, ex-post-fact...
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Authors Roberto Bazanini, Ademir Antonio Ferreira, Homero Leoni BazaniniRead Journal Click Here
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Page No. 23 to 36
Carioca Soccer Mascots in the Jornal DOS Sports Marketing Strategy
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 6
Admitting football as a fundamental element of the economy in capitalist society, we investigate the exploitation of its spectacle in the 1940s. Aiming primarily to stimulate consumption and identification of fans with their clubs, the cartoons of Jornal dos Sports here are analyzed to understand the economic dynamics around the sport. The clubs mascots created by cartoonist Lorenzo Mola...
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Authors Flavio Mota de Lacerda PessoaRead Journal Click Here
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Page No. 33 to 44
