Advertisement is one of the common marketing strategy tools which can help to influence customer buying decision and perception towards the particular brand. Thus, online business is getting more and more popular in contemporary times due to the technology advanced which lead to the business market became more competitive now. Marketers use various techniques of online advertisement to g...
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Authors Tan Li Hsuan, Rashad Yazdanifard
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Page No. 5 to 11

The issues of social capital, social cohesion, and social inclusion are increasingly gaining interest in economics, sociology, and politics, mostly in regards to addressing poverty and designing related policies. In this paper, we explain how social inclusion, cohesion and capital differ from each other and different factors that can affect group cohesion as well as benefits. It outlined...
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Authors Selma Ndiwakalunga Mulunga, Rashad Yazdanifard,
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Page No. 15 to 20

This research sought to evaluate the role of electronic payment systems in financial institutions using a case of a Savings Bank in Zimbabwe. The research objectives were; to find the types of electronic payment systems used by the savings bank, to assess the role of electronic payment systems on operations of the savings bank and to find the merits and demerits of using electronic payme...
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Authors Robert Nzaro, Norest Magidi
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Page No. 45 to 49

“The only thing of real importance that leaders do is to create and manage culture.” “If you do not manage culture, it manages you, and you may not even be aware of the extent to which this is happening.” (Edgar Schein).Organizational Culture is one of the most important construct in management research. This exploratory study ela...
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Authors Mashal Ahmed, Saima Shafiq
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Page No. 21 to 29

Information and Communication Technology (ICT) stands out as a major driver of the modern age. It espousal in virtually every sector of the economy led to a paradigm shift from conventional way of work arrangement to a new form of work system, workplace hazards as well as employee’s behavior across the globe. This study examined the effect of work system and workplace ha...
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Authors Oludele, Mayowa Solaja
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Page No. 5 to 13

In this paper, comparison is made to know the impact of International Organization for Standardization (ISO) certification on organization’s profit after certification and before certification. Randomly pharmaceutical and beverages sectors selected from Karachi Stock Exchange listed companies in Pakistan. The annual data of profit from (1996- 2008) collected from Balance...
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Authors Muhammad Azeem
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Page No. 1 to 3

In the aftermath of the global financial crisis of 2008- 2009, there has been an increased interest in the role of small and medium enterprises in job creation and economic growth. Changing industrial structures of developing economies in recent decades, the development of small and medium-sized enterprises (SMEs) were playing a critical role in industrial development strategies of count...
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Authors Abdollah Rahimlou Benis
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Page No. 71 to 77

The primary aim of the study is to find out the significant mean difference in pay satisfaction among personal characteristics of the school teachers as gender, age, family size, subjects for teaching, educational qualification, work place and work experience. Further, secondary objective is to suggest the government authoritative bodies to enhance pay satisfaction, which will give the l...
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Authors Achchuthan, S, Jasingha, D, Umanakenan, R
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Page No. 65 to 77

With the improvement of material life, more and more people care about physical and mental health, and engage in leisure sports consumption. Leisure sports gradually walk up to industrialization with good development trend. Compared with developed countries, leisure sports industry in China is still in infancy. Firstly, this paper described the existing problems in the development ofleis...
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Authors Juanjuan Jiang, Chanyan Lin
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Page No. 33 to 39

The aim of this paper is to investigate the lead-lag effect on the predictability of returns. This analysis is applied to daily and one-minute interval data on the TAIWAN stock market. The results indicate evidence of predictability between indices with different degrees of liquidity and when considering one-minute interval data. ...
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Authors Latifa Fatnassi Chaibi
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Page No. 19 to 23