E: Marketing (168)
GJMBR: E
Components of Customer Retention Strategy in Mobile Telephone Industry in Malaysia: Structural Equation Modeling (Sem)
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
This paper seeks to confirm underlying components of Customer Retention Strategy in mobile phone services. The study adopted structural equation modeling to analyze the factors that constitute customer retention strategy. The study utilized 250 valid questionnaires administered to respondents at the International Islamic University Malaysia, Kuala Lumpur. Random sampling with the basic c...
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Authors Anwar Hasan Abdullah Othman,Amandu Yassin Isu00e2u20acu2122haqRead Journal Click Here
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Page No. 19 to 27
Advertising through Mobile Phone: Efficiency, Excellence & Potentials in Bangladesh.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
The study investigates the efficiency level of advertising through mobile phone and also explores the recent status, potentials and practices of advertisings through mobile phone in Bangladesh. The paper also measures the extent of advertising through the medium of mobile phone as new communication technology. A mobile phone ad, or mobile advertising, is a type of marketing that uses mob...
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Authors Md. Zainal AbedinRead Journal Click Here
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Page No. 1 to 18
The Impact of Application Green Marketing Criteria on the Marketing Performance
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 2
The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise...
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Authors Dr. Abdullah Mohammad Al-Hersh, Dr. Abdelmoti Suleiman AburoubRead Journal Click Here
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Page No. 35 to 44
Consumers Preference and Consumers Buying Behavior on Soft Drinks: A Case Study in Northern Province of Sri Lanka
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 2
This study focused to find the consumer’s preference effect consumer’s buying behavior of all soft drinks which consumed by ordinary consumers in Northern Province. This study tested by using two main established variables which are consumer’s preference include four sub variable such as perceived product, perceived price, perceived plac...
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Authors V.Anojan, T.SubaskaranRead Journal Click Here
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Page No. 11 to 33
Active Learning and Critical Thinking in Marketing: Using
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 2
This paper proposes using “exercises†(articles to spur Socratic dialogue), a pedagogical innovation to foster learning of critical concepts in marketing. Exercises enable students relatively unfamiliar with business and strategic decision making to learn marketing theory by applying concepts to better understand and solve current problems confronting an actu...
Social Entrepreneurship (SE) Development in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 1
The paper presents the results of a survey during the period of 2012-1013 that has been carried out by us in order to examine the potentiality of the social entrepreneurship development. The samples covered in this study were social entrepreneurs. The total numbers of social entrepreneurs are 50 by taking 10 from each village of Sitakunda Thana in Chittagong on the basis of purposive sam...
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Authors Habib Ullah, Mohammed Jonaed Kabir, Dr. Mohammed SolaimanRead Journal Click Here
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Page No. 29 to 35
The Italian Food Sector Future Growth in Thais Market
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 1
The purpose of this article is to explore recent existing trends of opportunities in launching a new product in Thai’s market such as Italian Pasta. In addition, Bella Pasta Italiana is a fictitious company that introduces a SWOT analysis in the literature review that discusses, in depth, the main strategies of Bella Pasta Italiana doing business in Thailand. Moreover, B...
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Authors Prof. Edel Lemus, M.I.B.A.Read Journal Click Here
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Page No. 1 to 10
A Study on Dealers Preference towards Water Pumps with Special Reference to Beacon Pump in Chennai City
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 1
This paper examines the dealer’s perception, consumer brand preference, sources of awareness, dealer’s expectation and special references to Beacon pump. Statement of the problems is to study on dealer’s preference towards water pumps with special reference to Beacon pumps in Chennai city India. The experiments were taken on dealerââ...
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Authors Md MoniruzzamanRead Journal Click Here
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Page No. 11 to 19
Product Perceived Quality and Purchase Intention with Consumer Satisfaction
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 1
The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution sh...
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Authors Asma Saleem, Abdul Ghafar, Muhammad Ibrahim, Muhammad Yousuf,Naveed AhmedRead Journal Click Here
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Page No. 21 to 27
Impact of Salesmen Personality on Customer Perception and Sales
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
The objective of our study is to know the impact of the salesmen personality on customer perception and sales. The study considers various personality traits that influence the customer thinking’s regarding product and increase its sales. The study was based on primary data which was collected from 172 respondents by means of a questionnaire. Random Sampling Technique wa...
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Authors Fariha Tabasum, Muhammad Ibrahim, Mehboob Rabbani, Muhammad AsifRead Journal Click Here
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Page No. 63 to 68
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Influence of Factors on Female Consumers’ Fashion Apparel Buying Behavior in Bangladesh
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
The trend of female branded fashion clothing is growing rapidly in retail industry across the globe. The study purpose is to examine Bangladeshi female consumers’ fashion apparel buying behavior and key factors of branded clothing. The study nature is descriptive and primary data were collected from survey questionnaires using non probability judgmental sampling. Data we...
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Authors Md. Farijul Islam, Md. Mostafizur Rahman, Md. Alamgir HossainRead Journal Click Here
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Page No. 49 to 56
The Relationship between Information & Communications Technology, Prior Experience and Customer Loyalty in Saudi Arabia Insurance Industry Companies
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
This study is an attempt to examine the association between important variables of service quality namely information and communications technology, prior experience and customer loyalty in Saudi Arabia’s provision of health insurance. This study obtained primary data collected through questionnaire after which SPSS version 21 was employed to test the relationship betwee...
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Authors Mohammed SaadAlawni, RushamiZienYusoff, Abdullah Kaid Al-Swidi, Ebrahim Mohammed Al-MatariRead Journal Click Here
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Page No. 41 to 48
The Relationship between Consumer Characteristics (Demographic Characteristics and Personality Traits) and SST Adoption in Multiple Service Industries in Saudi Arabia
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
This study examines the relationship between consumer characteristics (demographic characteristics and personality traits) and SST adoption in Multiple Service Industries in Saudi Arabia. With regards to the appropriate population sample, it should be 384 (Sekaran, 2003), and as such, the sample comprised of 400 individuals where data was obtained by self-administered questionnaire. This...
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Authors Badah Homuod Alotaibi, Ebrahim Mohammed Al-MatariRead Journal Click Here
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Page No. 23 to 30
Consumer’s Behavior and Effectiveness of Social Media
Published In: GJMBR Part: E: Marketing Volume: 14 Issue: 8
Consumers began using more online sources today, thanks to the rapid development of technology and communication channels. The most important of these tools are social media. Consumers access to the information they need about goods and services which will be awarded through social media dramatically. It is clear that now day, social media components are popular like Facebook and Twitter...
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Authors Ghulam Rasool MadniRead Journal Click Here
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Page No. 57 to 62
