Global Journal of Management and Business Research (1217)
GJMBR
Children categories
How Consumer Behavior is Affected by Sight and Hearing in Terms of Promotion?
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
This paper discusses about how the consumers are affected by “sight†and “hearing†type of promotions. The objective of this reading is to let the retailers or advertisers to reconsider the strategy before creating promotions. Some of the promotion strategies may be effective for certain products or brands. However, it may be a fa...
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Authors Fong Mun Yee, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 17 to 22
An Empirical Investigation of the Profitability of Islamic Banks in Bangladesh
Published In: GJMBR Part: C: Finance Volume: 15 Issue: 4
The paper aims at investigating the effect of bank specific and macroeconomic determinants on profitability of seven Islamic banks in Bangladesh during 2003 to 2013. The study uses pool regression model and system GMM in the investigation process. The study considers ROAA, ROAE and NIM while ROAA is found more preferred profitability indicator for the Islamic banks in Bangladesh. The stu...
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Authors Abu Hanifa Md. NomanRead Journal Click Here
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Page No. 11 to 22
The Review of the Effectiveness of Celebrity Advertising that Influence Consumer’s Perception and Buying Behavior
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
This paper intends to appraise and understand celebrity advertising and its effectiveness. By deeply examining and addressing the components of celebrity advertising, the advantages and disadvantages associated with it, and the elements of successful and unsuccessful implementations, it will be clear that with a compelling and logical celebrity-brand fit, the application of celebrities a...
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Authors Ow Wen Han, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 23 to 29
The Review of The Ugly Truth and Negative Aspects of Online Dating
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
Millions of people are using online dating sites to seek for partners in this era of digital technology. Dating sites are commonly used by people all around the world. There are various risks of meeting potential mates online. This paper investigates the negative impacts brought by online dating, and to what extent do they affect online users. It is discovered that there are eight main h...
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Authors Angel Wong An Kee, Rashad YazdanifardRead Journal Click Here
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Page No. 31 to 36
Tourism Promotional Dimension on Bangladesh Prospective
Published In: GJMBR Part: F: Real estate, Event, Tourism Management & Transporting Volume: 15 Issue: 1
This paper examines the tourism prospective atmosphere of Bangladesh. Here trying to explore the real picture of the tourism sector by using the primary and secondary data. Objectives of the study are tourism marketing development trends in Bangladesh and identify the barrier and obstacle in marketing activities. It is assumed that the findings and analysis of this study would be appropr...
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Authors Md Moniruzzaman, Md. Zainal AbedinRead Journal Click Here
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Page No. 17 to 22
Measurement Models of Intellectal Capital for the Decision Making and Performance Variables
Published In: GJMBR Part: G:Interdisciplinary Volume: 15 Issue: 1
This article aims in making a model review for measurement of intellectual capital for decision making. The construction of the present article was made through the bibliographic survey covering the Intellectual Capital theme addressing its objectives, peculiarities and definitions. It has been presented a classification of the methods from Sveiby’s (2011) perspective, a...
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Authors Caroline Rodrigues Vaz, Paula Regina Zarelli, Viviane Du00e2u20acu2122Brasoles Gonu00c3u00a7alves Werutsky, Paulo Mauricio Selig, Aran Bey Tcholakian MoralesRead Journal Click Here
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Page No. 23 to 30
An Exploratory Study of Management Accounting Practices in Industrial Companies in Jordan
Published In: GJMBR Part: D: Accounting & Auditing Volume: 15 Issue: 2
This study aimed to investigate the application of the industrial sector companies for the management accounting concepts during the preparation the budgets that recognized by the managerial accounting. Where the main budgets in the management accounting concepts are: Master budget, Financial Budget, Cash-Flow budget, Static budget & Operational budget, but the researcher except the Stat...
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Authors Dr. Muhannad Akram Moqbel, Dr. Ashraf Mohammad Al-RjoubRead Journal Click Here
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Page No. 11 to 20
Television Advertisements and Childrens Behavior: Parents Experence base Study in the Post-War Context
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
This paper examines how television advertisement is linked with children’s behavior in Jaffna district in the post-war market situation. Researchers examine whether these children paying attention on television advertisements are influenced by the characteristics of the child’s early home environment and parental behaviors. In Sri Lanka, Parent ââ‚...
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Authors Dilogini. K, S. ShivanyRead Journal Click Here
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Page No. 5 to 15
The Review of Subsidies Removal for Fuel, Implementation of New Taxation System, and Drawbacks of Green Investment as the Impacts of Falling Oil Price in Malaysia
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 4
The purpose of this research is to review of subsidies removal for fuel, implementation of new taxation system, and drawbacks of green investment as the impacts of falling oil price in Malaysia. To identify the impact of oil price falls and fully deregulated system of retail fuel product for consumers and how it affects the current consumer behaviors and purchasing pattern in Malaysia. F...
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Authors Lim Che En, Dr. Rashad YazdanifardRead Journal Click Here
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Page No. 1 to 4
How to Plan and Strategically Manage an Electric Vehicle (EV) Charging Station
Published In: GJMBR Part: A: Administration & Management Volume: 15 Issue: 4
The struggle to replace fossil fuel with clean bioenergy has come to an end. The possibility of electric batteries opens a new era for the transportation sector. This revolution is causing a great impact on the automobile sector by replacing fossil fuel with hybrid batteries. As such, there is a huge marketing potential for electric vehicle (EV) charging stations as the popularity of ele...
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Authors Hoo Kah Khooi, Rashad YazdanifardRead Journal Click Here
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Page No. 1 to 5
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Investors Investment Decisions in Capital Market: Key Factors
Published In: GJMBR Part: C: Finance Volume: 15 Issue: 4
This primary data based study attempts to explore the factors the investors of capital market critically consider while making their investment decisions. Study took place in Bangladesh, an economically potential developing country. A total of 125 investors were surveyed conveniently with a structured questionnaire containing 25 variables. Broad category of factors are ‘Int...
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Authors Md. Ariful Islam, Md. Imtiaj Rahman, Salahuddin YousufRead Journal Click Here
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Page No. 1 to 10
Assessing the Quality of Work Life of Garment Workers in Bangladesh: A Study on Garment Industries in Dhaka City.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
This paper caters to assess the satisfaction level of garment workers with their quality of work life highlighting the garments inside the Dhaka city in Bangladesh. The study includes20 garment industries in Dhaka city at random using lottery technique. Approximately 12 workers have been selected from each of the factories. Data have been collected using a structured questionnaire. The r...
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Authors Md. Enamul Haque, Md. Sohel Rana, Md Zainal AbedinRead Journal Click Here
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Page No. 63 to 74
Promotional Strategies of Telecommunication Industries and Customers Perception: A Study on Airtel Bangladesh Limited.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
Promotions are very significant elements of marketing activities. All over the world, the large multinational corporations to medium and even small firms recognize that there is no best alternative than promotion to communicate with consumers and motivate them to purchase their products or services. The purpose of the study is to determine the impact of promotional activities of Airtel B...
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Authors Md. Zainal Abedin, Laboni FerdousRead Journal Click Here
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Page No. 75 to 91
Measuring Service Quality Level of Tuition Providers in Bangladesh: A Study on S@ifurs.
Published In: GJMBR Part: E: Marketing Volume: 15 Issue: 3
The study investigates and measure the service quality level of S@ifur’s through SERVQUAL-model statements (Parasuraman et al, (1990),that means that we measure customer expectations and customer perceptions and make a comparison between different areas of service given by the organization. To do this Five-Point Likert Scale has been used to survey customers. The study a...
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Authors Md. Zainal AbedinRead Journal Click Here
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Page No. 45 to 61
